Associate Director, Marketing

Associate Director, Marketing (Biotech Industry)Location: Redwood City CA (4x onsite, 1x remote per week)Our biotech client is seeking an experienced Associate Director of Marketing with at least 10 years of experience and a strong expertise in downstream marketing to lead the development and execution of strategic marketing efforts aimed at the biopharma and academic sectors. This role requires a deep understanding of market trends, customer needs, and competitive dynamics within the sector. You will collaborate closely with cross-functional teams, including sales, product management, and research, to drive demand and position our products and services. This position will focus on downstream activities such as product launches, market penetration, customer engagement, and brand development.Responsibilities & GoalsCampaign ExecutionLead the creation and execution of multi-channel marketing campaigns (including digital, content marketing, trade shows, and webinars) to drive demand and increase brand awareness within the target vertical.Target Audience EngagementDevelop and execute tailored marketing plans to engage key customer segments within biotech, including researchers, biopharma companies, and academic institutions.Market Strategy DevelopmentLead the development of marketing strategies and vertical-specific campaigns, leveraging market insights, customer data, and competitive analysis to inform product positioning and messaging.Product LaunchesSpearhead comprehensive product launch strategies, with an emphasis on downstream marketing, collaborating closely with internal teams to ensure successful market introduction.Collaboration with SalesPartner with the sales team to create effective go-to-market strategies, sales enablement tools, and customer engagement initiatives that align with marketing objectives.Content CreationGuide the creation of impactful content, including white papers, case studies, and presentations, that resonate with the target audience and address their specific needs.Budget ManagementManage the marketing budget for biotech-specific campaigns, ensuring efficient resource allocation and achievement of ROI goals.Performance AnalysisTrack, measure, and report on the performance of marketing initiatives, using data-driven insights to continuously optimize campaigns.Industry NetworkingCultivate relationships with key opinion leaders, industry associations, and other stakeholders to enhance brand visibility and establish thought leadership in the biotech space.Background & QualificationsBS or BA required, with a preference for a background in business, marketing, or communications; MBA is a plus.10+ years of progressive marketing and commercial experience, specifically in downstream marketing, including product launches, market development, and content marketing within biotech or academia settings.Proven expertise in engaging in the full spectrum of downstream marketing activities, from campaign execution to customer engagement and brand positioning.Strong written, oral, and interpersonal communication skills.Ability to work collaboratively and independently, with a proven track record of achieving objectives and meeting deadlines.Comfortable working in a small team setting while fostering a positive work environment.Proficient with Microsoft Office Suite and other relevant software tools.Knowledge of legal and compliance requirements and the ability to align marketing strategies accordingly.

Created: 2025-01-15