Senior Director - Growth Marketing (SaaS)

Role TitleSenior Director of Growth MarketingLocationNew York City (2-3 days/week in office)Reports ToVP, Growth MarketingAbout the RoleThe Senior Director of Growth Marketing is a pivotal leadership role responsible for shaping and executing comprehensive growth strategies that drive revenue, expand market presence, and enhance customer engagement. This role encompasses overseeing and optimizing a wide array of marketing initiatives, including digital campaigns, content marketing, demand generation, product launches, and strategic partnerships. The Senior Director will collaborate closely with cross-functional teams such as Demand Generation, Inside Sales (SDRs), Sales, Product Marketing, Customer Success, and Partner Alliances Marketing to ensure cohesive and impactful marketing efforts. Reporting directly to the VP of Growth Marketing, this position will play a critical role in positioning the company as an industry leader through innovative and data-driven marketing strategies.To fulfill this role, you will demonstrate exceptional leadership and communication skills, alongside outstanding organizational and project management abilities. You possess a proven track record in executing growth marketing strategies, including event marketing. As a key leader within the marketing organization, you will lead and mentor a team of highly driven professionals and foster a collaborative and high-performance team environment.What You'll DoCollaborate with the content team to create assets that support lead generation and compelling prospect experiences.Content Marketing at the brand, target audience, platform and product levels (last two in alignment with core positioning and teaming with product marketing); generate static and dynamic content that is compelling and will drive brand awareness/leadership position and pull customers through their journey in partnership with the Design Team.Develop and execute a comprehensive growth strategyFull-funnel campaigns to drive sales pipeline; enterprise focused on ABSM program in alignment with SDR team and commercial focused on inbound lead generationOversee all digital marketing activities including SEO, SEM, CRO, paid social, content syndication, webinars, podcasts and oversee field marketing activities as wellDefine key marketing KPIs and metrics, oversee the lead management process, and derive insights to inform the growth strategy.Leverage data and cohort analysis to continuously optimize lead generation across all channels and improve the efficiency of marketing spend.Align marketing planning, forecasting, and budgeting with corporate objectives, and report on the impact and ROI of demand creation activities in partnership with marketing operationsWhat You'll Need10-15 years of enterprise SaaS marketing experience as a senior leader of a global team.Deep understanding of the buyer journey across the marketing and sales funnel.Proven analytical and program execution skills, with a track record of driving revenue growth.Excellent collaboration and communication skills to partner with sales, product, and executive leadership.Strong people management abilities, including prioritizing activities, inspiring teams, and achieving goals.Expertise in managing marketing budgets, funnels, and forecasts to meet sales and revenue targets.Proven ability to identify, negotiate, and manage vendor relationships.Strong working knowledge of applying AI capabilities across the growth marketing sub-teamsWorking knowledge and experience with brand marketing and corporate communications

Created: 2025-01-15