Paid Media Analyst

Direct Agents is looking for an experienced Paid Media Analyst - a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals.This NYC based role has a competitive salary range of $62,000 - $75,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performanceKEY RESPONSIBILITIESCampaign ManagementTake ownership of paid social media (Facebook/Instagram, Snapchat, Twitter, Pinterest, TikTok) campaign performance across several client accountsPerform campaign analysis, testing, and optimizations to meet and exceed client KPI goalsHelp with content for client proposals and other expansion opportunitiesAttend meetings with media partners, represent Direct Agents at industry conferences, and look for new client growth opportunitiesWork closely with cross-channel teams to devise omnichannel strategies that enhance campaign performance and maximize client successResearch & Strategy Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape. Utilize this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable growth.Collaborate with the Client Strategy team to align with client goals, address their specific needs, and develop effective media strategies that deliver measurable results.Provide valuable insights and guidance during campaign planning, defining the success criteria and recommending optimal utilization of various media channels.Client EngagementEngage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign progress.Collaborate with the business development team to conduct audits and contribute to the development of customized pitches tailored to client needs.Foster and cultivate relationships with key vendors and media partners, staying at the forefront of emerging technologies and trends to identify new growth opportunities for clients.YOUR BACKGROUND2-4 years of experience in managing biddable paid media campaigns, preferably within an agency setting.Bachelor's degree (BA/BS) in Finance, Statistics, Business, Marketing, Economics, or a related field.Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing channels.Strong data analysis skills, including the ability to work with raw data and identify trends.Proficient in Microsoft Excel.Demonstrated entrepreneurial mindset, a strong work ethic, and a track record of taking initiative.A holistic perspective on marketing strategies while being hands-on and adaptable to tackle tasks as needed.Exceptional analytical and problem-solving abilities.Excellent written and verbal communication skills.Outstanding time management, attention to detail, and organizational capabilities.An in-depth understanding of customer acquisition and direct response online marketing is a plus.WHY DIRECT AGENTSWork-Life Balance4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-beingFlexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer daysRemote Flexibility: Work from anywhere options based on seniorityFamily Support: Comprehensive paid parental leave and family-friendly policiesComprehensive BenefitsPremium Healthcare: Full coverage options including One Medical, KindBody, and mental health supportWellness Perks: Citibike membership, fitness reimbursement, and wellness programsCommunity: Dog-friendly office, team events, and an inclusive culture that celebrates diversityModern Tech Setup: MacBook Pro and premium software toolsInnovation & GrowthAI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful resultsFuture-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutionsCareer Development: Shape your path through mentorship, training programs, and direct access to leadershipIndustry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovationOutstanding EnvironmentWork with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativityDirect Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!

Created: 2025-01-15