Senior Director of Marketing

Key Responsibilities:Contribute to the development and execution of the launch strategy and readiness process for CRC.Collaborate with Market Planning to monitor the competitive landscape and execute market research.Lead the creation of advisory board content and gather strategic insights, working closely with internal and external cross-functional teams.Develop the Congress engagement strategy and collaborate with Field-Based Marketers to engage key opinion leaders, gathering insights and evaluating strategic implications for the brand.Oversee the development of Peer-to-Peer (P2P) speaker bureau content to ensure alignment with brand strategy.Formulate the US marketing tactical plan, ensuring alignment with strategy and competitive landscape through collaboration with the agency of record (AOR). Manage the brand budget.Ensure the successful execution of engaging promotional tactics for US healthcare professionals (HCPs) and other stakeholders across various channels.Manage relationships with key vendors, including the promotional AOR.Partner with Sales Training to develop sales training content and ensure effective implementation at all meetings.Communicate key brand messages and materials effectively at Sales meetings.Ensure compliance with all applicable laws, regulations, and company policies.Travel up to 20% as required.Supervisory Responsibilities:No current supervisory responsibilities. Potential for future supervisory roles depending on positive topline results.Qualifications:Education:Master's degree in a related discipline with 13 years of relevant experience, orBachelor's degree in a related discipline with 15 years of relevant experience, orEquivalent combination of education and experience.Experience:Experience in pharmaceutical marketing, with a focus on promotions and strategy.Oncology experience is required.Product launch experience is strongly preferred.Experience in sales, sales management, and managed care is advantageous.Skills and Abilities:Ability to develop strategic concepts and articulate them to brand and cross-functional team members.Strong cross-functional leadership skills with the ability to build consensus and drive decisions.High learning agility, with a comprehensive understanding of marketplace factors affecting brand performance.Effective presentation and written communication skills.Ability to derive insights from market research, sales force feedback, and other sources to optimize messaging and promotional activities.Familiarity with FDA regulations related to pharmaceutical promotions and experience with Legal, Medical, and Regulatory review processes.Understanding of reimbursement mechanisms for injectable and specialty oral medications.Knowledge of the managed care environment, including pharmacy and medical benefit design.Proficiency in MS Excel and financial modeling.Strong project management skills.

Created: 2025-01-15