Social Media and Influencer Marketing Manager

Job Title: Social Media and Influencer Marketing ManagerFLSA Status: Full-time, Non-Exempt Direct Reports: 0Manager: Reports to Creative Marketing DirectorAbout AHPAssociated Hair Professionals (AHP) is the nation's largest professional membership association for cosmetologists and barbers. We provide liability insurance for hair professionals, and support members with a variety of business-building tools and resources, continuing education, legislative advocacy, and exclusive member discounts. Job SummaryAHP is looking for a motivated, creative, and outgoing social media and influencer marketing manager to join our growing team. In this role, you will be directly responsible for representing AHP through our digital marketing channels and to influencers, partners, and customers in the industry with a focus on social media and email. You will partner with the creative marketing director, and the executive director on foundational framework and strategy that you will have the opportunity to own and execute. The heart of this role is organic member engagement, acquisition, and influencer recruitment. We need a channel owner with a bias toward action who thrives on personal responsibility, is excited to experiment and enjoys digging into the data.UsWe are Professional Assist Corporation (PAC), an employee-owned, private corporation operating a group of professional membership associations based in Genesee, CO. Our primary sister associations include Associated Bodywork & Massage Professionals (ABMP), Associated Skin Care Professionals (ASCP,) and Associated Hair Professionals (AHP). Each of these is a leading professional association in the professions we serve, offering our members benefits, practice-building tools, and liability insurance to help them be successful in their careers. We have a staff of 57 talented, dedicated employees who work collaboratively to support our members, as well as a supportive, empowering company culture. We invest in people and resources to produce member benefits that meet and exceed individual and professional expectations.WherePAC is situated in the foothills west of Golden, Colorado (local candidates only). We have a beautiful view of the spectacular Colorado high country. Our empowering environment is filled with high-energy, talented people who share your enthusiasm. We embrace a hybrid work environment. Tuesday through Thursday, we work from our mountain office; Mondays and Fridays we have the option of working from home.Core ResponsibilitiesPropose and execute a comprehensive social, influencer and UGC strategy that supports our Hair Association brand's overall marketing, mission, and communications goals through social and email channels.Ideate, write, design, and publish content through social and email channels.Manage organic social media posting schedule.Identify and engage with key influencers in the target audience, build and maintain strong relationships with them and negotiate influencer partnerships and campaigns.Partner with our data analyst to provide channel metrics, track KPI's and share progress.Use the data to guide your choices to reach new heights with engagement and conversion.Collaborate closely with internal marketing, social media, and communications teams to ensure campaigns and materials align with brand expectations and business goals.Stay up to date on the latest trends in social media and email marketing.Establish influencer onboarding, guidelines, and best practices to ensure consistent brand representation and high-quality collaborations.Lead contract negotiations with influencers, ensuring all agreements meet campaign goals and legal requirements and stay on budget.Monitor and manage community platform.Represent AHP as an official corporate spokesperson in an on-camera or in-person capacity.Ability to travel to tradeshows and other events (approx. 3-4 times annually)Make an estimated 25 expired member outreach calls per week (a duty shared by PAC employees) to help members renew their membership.Knowledge, Skills, and AbilitiesStrong social media fluency across all platforms (with an emphasis on Instagram, Facebook, LinkedIn, and TikTok)Experience in visual design for social mediaStrong understanding of a/b testing and audience segmentationAbility to analyze post and email performance, track key metrics, and provide insights to optimize future campaignsAbility to work independently and at a fast paceExperience with social media automation platforms (experience with Later preferred)Strong written and verbal communication skillsConfident in your point of view with the ability to make data informed, thoughtful recommendations and decisionsFlexible, dependable, detail-oriented self-starter, with the ability to meet deadlines and manage multiple projects simultaneouslyStrong understanding of UGC and growth loopsQualificationsPlease include a link to your creative portfolio with your application and resume.Ideal candidate will have:Bachelor's degree in marketing, advertising, or related field required.A minimum of 3 years, 5 years preferred experience in a social media, content creation, influencers management roleA passion for supporting entrepreneurs, and making connectionsProven ability developing social creative is a requirement (TikTok, Meta, YouTube, Twitter, LinkedIn, etc.)"”experience working on a b2b brand is a plusExperience setting project-based goals that are directly aligned to company objectivesBias toward action, with a test-learn-iterate mentalityCollaborative team player with a willingness to shift from high-level critical thinking to necessary tasks required to complete the jobExcellent interpersonal, verbal, and written communications skillsAbility to project manage multiple channels simultaneouslyBenefits/CompensationComprehensive health insurance including group medical, dental, vision, life, accident, and disability optionsA hybrid work environment - you must be comfortable being in office 3 days a week in Golden, ColoradoGenerous PTO program (17 days annually) plus eight standard holidays401k plan with up to 5% employer matching contributionInclusive workplace"”an Equal Opportunity Employer that supports Diversity, Equity, and InclusionEmpowering environment"”2019, 2020, 2021, 2022, 2023, 2024 Denver Post Top Workplace$400 annual Beauty and Wellness AllowanceFor this non-exempt position, the annual compensation range is $70,000 - $80,000 per year ($33.66 - $38.47 per hour).The pay for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, applicable bargaining agreement (if any), and other law. Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Created: 2025-01-14