Marketing Promotions Specialist
Adecco - Los Angeles, CA
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Adecco has partnered with a Global K- Beauty Brand to grow their market share in US. This is a Full Time, Direct Hire (Onsite) position. This company will be operating as a startup with the resources and brand of a top company in the space. Tons of growth potential. Beautiful office space in Downtown LA. Role: Promotion/Onsite MarketingMust have: eCommerce based marketing in the US Market, speaks Korean (doesn't have to be fluent) OR familiar with Korean beauty trends, 6-8 years' experienceNice to have: Korean language skillsReason for the opening: Newly created role/expansionComp: $65k-$100k/yr base + incentive package.Job Title: Promotion / On-site MarketingReport ToHead of OperationLocationLos Angeles, CAEssential Functions and Main Responsibilities:Marketing Planning and Platform Operations for the K Beauty USAMain Target Audience: U.S., Canada, Australia, and other global customers¦ Key Responsibilities [Global Mall U.S.-Targeted Promotion Planning and Operations]Develop an annual marketing plan including regular sales and seasonal promotions.Establish marketing budgets (coupons/points/gift events), execute budget allocation, and manage cost rates.Plan and operate on-site promotions and events to increase sales volume.Create promotional design briefs (SB) for promotions.Draft and review copy for promotions (landing pages, emails, app push notifications, etc.).Plan and execute offline events targeting local customers.Plan and manage partnership marketing with local brands or influencers.Collaborate with marketing representatives (Including HQ Korea) to develop marketing plans and strategy.[Global Mall Promotion System Enhancement]Identify opportunities for product improvements to enhance the global mall promotion system.Suggest service improvements or new service ideas for the product, focusing on promotional functionalities.Review product improvement briefs (SB), conduct testing, and provide feedback.[Data Analysis for U.S. Orders / Membership Insights]Conduct data-driven customer analysis and promotional efficiency analysis.Track trends through market and competitor analysis.Derive insights from data analysis, form hypotheses, and validate through experiments to improve promotional efficiency.[Global Customer Communication]Develop email and app push marketing strategies targeting U.S. customers.Align marketing campaigns with promotional schedules and execute email/app push marketing campaigns.Plan customized campaigns for different customer segments.Analyze campaign results (influx rates) and derive insights.Conduct A/B testing for campaigns to optimize delivery and conversion rates.Required Education and Experience:Proven experience in e-commerce-based marketing in the U.S. market.Bilingual in English/Korean strongly preferred (Korean: business-level proficiency).Eligible to obtain a work visa in the U.S.Preferred Experience:Experience with U.S. beauty manufacturers/retailers is a plus.TravelLocal: less than 10%Comp: $65k-$100k/yr base + incentive package.BenefitsPTO401(k)401(k) matchingDental insuranceFlexible spending accountHealth insuranceHealth savings accountLife insurancePaid time offRelocation assistanceVision insurance8 hour shiftMonday to FridayEqual Opportunity Employer/Veterans/DisabledTo read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:The California Fair Chance ActLos Angeles City Fair Chance OrdinanceLos Angeles County Fair Chance Ordinance for EmployersSan Francisco Fair Chance Ordinance
Created: 2025-01-14