Sr. Content Marketing Manager

About the companyOur client is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider. Utilizing GenAI technology, the company enhances all stages of software deployment with application simulation, product analytics, and digital adoption, driving business outcomes such as increased revenue win rates, cost reduction, risk compliance, enhanced productivity, and improved user experience. They have seven offices in the US, India, UK, Germany, Singapore, and Australia, supporting 700+ global customers, including 80+ Fortune 500 companies. The company has raised $140 million to date and is backed by marquee investors.About the roleAre you a data-driven content marketer with a growth mentality? Do you have a passion for optimizing content based on user intent? Does monitoring GA4 and Ahrefs for traffic improvements, conversions, and SERP jumps excite you?Our client's Content Marketing team seeks an experienced Content Marketing Manager for a senior role on a high-performing, lean, growth-oriented team. This role would be a content manager across the clients' content library of 600+ content assets. You would monitor page analytics to report on traffic decay and close-to-impact articles using GA4, Ahrefs, and event tracking tools. You are hands-on and more than willing to optimize and update content yourself, and you can provide direction to the larger content team on identifying the highest-priority content optimization opportunities.This role is expected to have strong on and off-page SEO experience. You'll be challenged with interlinking related content and orchestrating content in a user-friendly, intelligent way that clusters related content and guides users to find what they're looking for. You'll be tasked with managing routine SEO tasks like identifying content cannibalization, fixing on-page SEO issues like 404s and canonical issues, maintaining relationships with other content marketers for link-building purposes, and managing Jr. SEOs and link builders.Responsibilities:Auditing, refreshing, and pruning content across the company's blogKeeping a pulse on the company's blog to understand what articles are falling in traffic, which is underperforming, and what needs to be updatedOwning content refreshes by writing content for optimizations and assigning priority tasks for writersOwning an interlinking strategy ensuring all new content is adequately linked to related contentDrive organic traffic growth by executing SEO strategy through content optimization, onsite SEO, offsite SEO, site speed & performance, site structureMake data-driven recommendations and decisions that optimize visitor experience, increase engagement and improve conversion rateScrappy and ready to instantly contribute to a high-performing content marketing teamQualifications:Strong understanding of content marketing principles and strategy. You understand user intent, how to build world-class content, and are confident in your copy writing skillsExperience managing large content libraries, performing content audits, understands user intent, and can provide direction to writers for optimization projects4+ years of experience with GA4, Tag Manager, Search Console, and AhrefsExperience managing content libraries in WordpressExperience creating and managing Airtable boards is a big plusExperience with Elementor is a big plusExperience with analytics tools like Amplitude, Hotjar, Heap, etc. are a plusExperience with website localization and translation projects is a big plusPerks / BenefitsUncapped incentivesEquity planMac shop, work with the newest technologiesUnlimited PTO policyMonthly cell phone stipendPaid UberEats lunches-dailyMedical, Dental, and Vision coverage (the employer pays 80% of the premium for individuals and their families; for the HSA, the company contributes $1,000 for individuals and $2,000 for a family)Work side by side with the Co-founder and CRO in the San Jose office

Created: 2025-01-14