Franchise Marketing Manager

About the Role:The Marketing Manager is a key player on our franchise marketing team, driving the success of Pause Studio and supporting our franchise partners through impactful marketing initiatives. This role is vital in building strong relationships with franchisees, managing promotional campaigns, supporting digital marketing efforts, and ensuring brand consistency across all channels. As the primary point of contact for franchisees, the Marketing Manager will guide and support marketing initiatives that align with our growth strategy.Key Responsibilities:Franchisee Support & Relationship BuildingServe as the main point of contact for franchisees, providing training, tools, and resources to support marketing efforts from presale through grand opening and beyond.Maintain regular communication to offer guidance, troubleshoot challenges, and ensure local strategies align with corporate goals.Campaign Development & ExecutionLead the coordination and execution of marketing initiatives, ensuring strategic alignment and flawless implementation.Oversee presale, grand opening, and ongoing marketing campaigns to ensure successful launches and sustained growth.Collaborate with the marketing team to create and deliver resources to franchisees, including marketing calendars, email & SMS campaigns, creative assets, and guides, ensuring an organized and timely approach.Analytics & ReportingCollect and analyze performance data from franchise locations and ongoing marketing initiatives.Use data-driven insights to refine and improve future campaign strategies.Conduct regular audits of digital platforms and shared resources to ensure all information is current.Prepare detailed performance reports for senior leadership, showcasing the success and learnings from each initiative.Cross-Functional CollaborationPartner with internal teams to implement initiatives that improve retention, generate leads, and enhance the customer experience.Work closely with senior management to contribute to the development of marketing strategies and campaigns, gaining insights and learning from leadership.Skills & Qualifications:Required:3-5 years of experience in marketing and communications.Strong passion for or experience in the wellness industry.Self-starter with a can-do attitude, capable of working independently while also being an effective team player.Proficiency with digital marketing tools (e.g., Google Analytics, Meta Ads, email marketing software).Preferred:Experience with design tools such as Canva, Figma, or Klaviyo.Excellent copywriting skills.Experience in startup, agency, or project management environments.Location:Office located in Venice, CA. Hybrid work optional, with a requirement to be in the office at least 3 days a week.Benefits:401(k)Dental insuranceEmployee discountHealth insuranceVision insuranceAbout You:This role is ideal for a marketing professional who is eager to learn, grow, and actively contribute in an environment that values fresh perspectives. If you're excited to be part of a fast-paced, supportive team and make a meaningful impact as we expand nationwide, we'd love to hear from you!

Created: 2025-01-14