Ecommerce Marketing Manager

E-commerce Marketing ManagerDescriptionThe e-commerce marketing manager is responsible for the development and performance of Luminaire's online sales channel. Through managing the overall web sales process, this individual will own the strategy needed to maximize sales, customer acquisition and retention. In addition, this person will collaborate cross-functionally with Marketing and the Product team to increase customer satisfaction and drive sales and profitability through online experience. You will help build and keep up to date top notch ecommerce website with an emphasis on managing great content, imagery, and products while ensuring a fantastic customer experience through flawless order and delivery execution.ResponsibilitiesGrow the channel and achieve revenue and income goalsPlan and manage search optimization and campaigns to optimize site traffic and conversion to salesResponsible for regular reporting on website performance and customer experience metricsOptimize site operations, identifying opportunities, and suggesting strategies to achieve sales growthOwn daily reporting for web performance-tracking all major KPI to planOversee and execute strategic site AB tests to improve KPIs, revenue, and overall customer experienceMonitor competitive landscape and site benchmarksEnsure effective inventory strategyEnsure customer service standards are maintainedCollaborate on marketing and digital initiatives tied to e-commerce campaignsCoordinate competitive price benchmarkingMind-setsOutside-the-box thinkingDemonstrates ability and willingness to develop innovative, exciting solutions to business problems. Possesses passion to challenge status quo and find new solutions.Customer centricityIs fascinated with how users experience products and services and has a hunger to improve those experiences.AmbitionPossesses significant personal and professional driveRequirements and SkillsBachelor's Degree - 3+ years of related experience in e-commerce and digital marketing - Understanding of Shopify and Google Analytics - Merchandising or product management experience a plus - Strong project, analytical, communication and time management skills - Ability to identify and translate goals and objectives into strategies, plans and tactics - Excellent written, oral communication and interpersonal skills - Experience analyzing and interpreting market data - Demonstrate diplomacy and tact while interacting with all levels within and outside of the organization - Exceptional computer, mobile platform and digital proficiency - Strong understanding of marketing and communications

Created: 2025-01-14