Marketing Manager

Plaid Enterprises is a leading manufacturer of consumer products in the craft and DIY category. Its national brands include Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team.The Marketing Manager will execute strategic multichannel marketing initiatives to raise brand awareness, engagement, and revenue. This role will work closely with the content, social, and e-commerce teams, product managers, graphics teams, and sales.Primary ResponsibilitiesImplement marketing campaigns across all digital, social, email, and retailer channels to drive brand awareness and growth.Help guide the development of best-in-class, SEO-driven copy to ensure optimization, strengthen search rankings, and engage target audiences.Interpret creative direction and technical information of products for consumer and retail marketing needs.Monitor market trends and competitor activities to identify opportunities for growth and influence content creation.Work closely with internal stakeholders, such as content, e-commerce, and social media, to ensure seamless project management and timely delivery across all platforms.Collaborate with product managers to develop compelling storytelling that illustrates the value and key features of Plaid products.Marketing Copywriter reports directly to this position. The ideal candidate will have the following skills:BA/BS in Marketing, Business, or Communications. 5-7 years of marketing experience in digital marketing, B2B, and B2C functions.Strong knowledge of brand management, marketing strategy, and campaign developmentExperience in market research and analysisProject management skills to manage multiple marketing campaignsExcellent communication and presentation skillsProficiency in digital marketing platforms and social media managementAbility to foster a positive and collaborative team environment through effective communication and teamwork. Analytical mindset with the ability to interpret data and trendsGood eye for design and visual aesthetics

Created: 2025-01-14