Director of Ecommerce

The Director of eCommerce oversees all aspects of online operations and is responsible for leading a team to achieve online revenue targets. Manages all aspects of the eCommerce budget. Leverages applied expertise in digital marketing to drive site activity and conversion. Analyzes sales data to achieve KPI and sales goals. Ensures eCommerce marketing and operations align with the organization's overall strategic direction, while optimizing the overall customer experience. Collaborates with Retail, Marketing, IT, and Buying to ensure the organization's branding and technology requirements are met, and digital growth is achieved.ESSENTIAL DUTIES AND RESPONSIBILITIESLead the long-term vision of the eCommerce strategy and consumer experience, leveraging emerging digital shopping experiences, industry trends, and evolving consumer expectationsCollaborate with marketing to present brand and product stories online in a compelling way that deliver a meaningful brand experienceDevelops and implements a comprehensive ecommerce strategy aligned with overall business goals to achieve sales targetsDirects the development of short and long-range objectives, policies, budgets and operating plans for the eCommerce business unit, and oversees their implementation and achievementAccountable for the eCommerce department budget and financial performanceLeads the eCommerce team: recruits, manages, and develops a collaborative teamManages product offerings, pricing strategies, inventory levels, and product launchesAccountable for the development, implementation and execution of all eCommerce strategies with focus on driving website conversionsDeploys tests and provides background analysis and recommendations after testing to continuously improve the customer experience and grow sales and contributionLeverages eCommerce tools and technologies (e.g. social networking, affiliate marketing, mobile applications, etc) to develop and execute an effective eCommerce strategyDevelops and executes strategies for SEO (Search Engine Optimization), including organic and paid searchManages web site analytics including performance tracking, path optimization, data management and analysis of eCommerce activitiesCreates and manages web-based programs and campaigns including e-mail marketing campaigns to drive site traffic conversionsContinuously identifies ways to optimize the siteResponsible for identifying other analytics that may support tracking of business strategyCollaborates with technology to develop essential eCommerce functionalityRemains informed of the most current eCommerce trends and technologiesManages eCommerce customer service and is responsible for online customer experienceADDITIONAL RESPONSIBILITIESDemonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and managementDemonstrates high level of quality work, attendance and appearanceAbility to attract, hire, coach, and develop teamsAdheres to all Company Policies & Procedures and Safety RegulationsAdheres to local, state and federal lawsAdditional responsibilities assigned by supervisor related to your position/departmentAbility to be flexible and willing to work extended hours when necessarySUPERVISORY RESPONSIBILITIESResponsible for managing and motivating the eCommerce department to achieve goalsORGANIZATIONAL RELATIONSHIPSDemonstrates strong written and verbal communication skills to effectively collaborate with cross-functional teamsMINIMUM QUALIFICATIONSThe following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of the position:CompetenciesBusiness AcumenPlanningInnovationStrategic AgilityDecision MakingStrategic Problem SolvingResults OrientedCommunicationLeadershipInitiativeNegotiatingOrganizationAdaptabilityTime ManagementTeamworkEducation/ExperienceBachelors degree in Business, Marketing or ITMinimum 10 years of ecommerce experience with at least 5 in a management roleTactical experience in the construction, launch, and management of eCommerce sites within a respected web property with a proven track record of maximizing site activity and conversion.Knowledge of standard technical requirements and practices surrounding eCommerce; strong SEO (Search Engine Optimization) knowledgeExperience utilizing affiliate marketing, social networking and mobile applications preferred; Outstanding cross-functional collaboration and communication skillsKnowledge of the Shopify eCommerce platform preferredApparel experience within the Ecommerce space, luxury brands highly preferredBENEFITSMedical, Vision, Dental401k ProgramPaid Time OffHybrid Work Schedule$160,000 - $185,000 is the salary range for this position.

Created: 2025-01-14