Senior Channel Marketing Manager

Job Summary The Senior Channel Marketing Manager will position the TopLine MD Alliance services for physician/member adoption and integration within practices. This role will lead the company's "professional marketing" initiatives and act as the principal liaison with physicians and practice managers when launching and integrating services. The position will collaborate with internal brand resources and external vendors to continue adding value through practice solutions. The Senior Channel Marketing Manager will also support business development and recruitment efforts with the Business Development team. Essential Job Functions NOTE: The list of tasks is illustrative only and is not a comprehensive list of all functions and tasks performed by this position.Clearly position services for physician/member acceptance and adoptionOversee new office implementation of TopLine MD Alliance criteria in collaboration with brand and digital teamsAct as liaison between practice, vendors, and internal resources to manage implementation of servicesOversee and improve the onboarding process for current services and integrationsConduct account management meetings to effectively implement initiatives that improve in-practice patient touch points, enhance the office workflow, and elevate the TopLine MD brand experience at member officesWork collaboratively with brand to develop a message plan to support the patient journey through technology stack and email automationsWork collaboratively with brand team to implement a solution and guidelines for email communications for member practicesPrepare reports and conduct analysis of membership status & service adoption Plan ongoing event and webinar series to continuously communicate brand value to TopLine members and staff by educating them on the program and offer demonstrations on new products and servicesWork closely with practices and our digital and social media partner to ensure digital strategy is executed, success metrics are achieved, and patient engagement is constant in all social campaignsSupport business development efforts such as event management, professional tradeshows, and automated messaging to reduce sales cycle time Maintain budgets for various marketing programsMentor team membersOther Essential Tasks/Responsibilities/AbilitiesMust be consistent with Femwell's core values. Must demonstrate commitment to high professional ethical standards and a diverse workplace.Must have the ability to maintain reasonably regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards and organization attendance policies and procedures.Must maintain compliance with all personnel policies and procedures.Demonstrated project management experienceDetail-oriented, extremely well organized, able to juggle many tasks under pressureAble to prioritize tasks quickly and solve problemsComfortable in team environment Education, Experience, Skills, and RequirementsUndergraduate degree in marketing or product managementAt least 5 years of healthcare work experience or product or channel marketing experienceExperience leading team members and coaching them toward success. Strong analytical skills and dexterity with MS Excel to include sorting, filtering, pivot tablesSuperb presence and exceptional written/email communication and public speaking skills Able to prioritize tasks quickly and solve problemsKnowledge of Microsoft Word, Excel, PowerPoint, Constant Contact

Created: 2025-01-14