Marketing Specialist

Position Overview:We are seeking a detail-oriented and versatile Marketing Specialist to support the marketing team in executing and managing a range of marketing initiatives. This role requires a foundational understanding of general marketing principles and the ability to coordinate campaigns, analyze performance, and contribute to strategic projects. The ideal candidate is eager to grow and develop in a dynamic and collaborative environment.Key Responsibilities:Campaign Coordination:Assist in the planning, execution, and monitoring of marketing campaigns across various channels, including digital, social media, and traditional media.Collaborate with internal teams and external vendors to ensure timely and successful implementation of campaigns.Brand Strategy Support:Contribute to the development of product positioning and brand messaging to resonate with target audiences.Help maintain consistency in branding across all marketing touchpoints.Market Research and Analysis:Conduct competitor analysis to identify trends, opportunities, and threats.Assist in gathering market insights to inform campaign strategies and decision-making.Sales Support:Collaborate with the sales team to ensure marketing materials, presentations, and tools align with their needs and objectives.Assist in the preparation and distribution of sales collateral, including brochures, product information sheets, and promotional materials.Support lead generation and tracking efforts, ensuring seamless handoff between marketing and sales.Content Coordination:Work with the creative team to coordinate the development of marketing materials, including social media posts, email content, and promotional collateral.Review and edit marketing content for accuracy and alignment with brand standards.Performance Tracking:Monitor campaign performance metrics, including engagement, conversion rates, and ROI.Prepare reports and presentations to share key findings and recommendations with the marketing team.Cross-Functional Collaboration:Collaborate with internal departments (e.g., sales, accounting, sourcing, shipping) to ensure marketing activities are aligned with overall business objectives.Support coordination with external agencies and partners as needed.Administrative Support:Manage marketing calendars, schedules, and budgets to ensure seamless project execution.Assist in organizing and documenting team meetings and project updates.Qualifications:Bachelor's degree in Marketing, Business Administration, Communications, or a related field.1-3 years of experience in a marketing role, preferably with exposure to diverse marketing functions.Strong organizational skills and attention to detail.Basic understanding of marketing concepts, including branding, positioning, and campaign management.Proficiency in marketing tools and software (e.g., Google Workspace, CRM platforms, or project management tools).Excellent communication and interpersonal skills.Perks Of Working With Yes Sales/Innerest Solutions• Vision, Dental, Health Insurance • 401K (3% match)• Bonus Program• Time Off: PTO (increases with tenure) and holidays.

Created: 2025-01-14