Label Services Digital Manager

The Role:HYBE America is seeking a Manager of Digital Marketing and Strategy. This position reports to The Co-Head of Digital and serves as a key member of the digital team servicing the roster of HYBE Artists (K-Pop). The role will support continued development and growth for a diverse roster of artists. Responsibilities will include managing and executing promotional campaigns, designing and implementing creative marketing plans, developing influencer strategy, liaising with creator agencies and facilitating influencer partnerships. Key Responsibilities:Creator Strategy. Understand the creator economy and short form content, including trends on TikTok, Instagram and YouTube Shorts. Facilitate creator campaigns for projects, including one-to-one reach out, and agency communication. Content Marketing. Develop and execute digital marketing/sales and content distribution strategies for artists; prepare pitches to key digital partners such as Meta, TikTok and YouTube.Partner Management. Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiativesContent Development. Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated contentCreative Marketing and Revenue Development. Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenueReporting and Analysis. Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partnersOther Priority Marketing. Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist's launchesQualifications:3-4 years experience managing the use of and/or relationships with digital distribution and social platformsExtensive knowledge of and passion for the K-Pop marketUnderstanding of how to connect with fans in the K-Pop SpaceAn in-depth understanding of social media platforms, industry trends, new technologies and digital music servicesExcellent copywriting skills; ability to write under pressure for multiple campaigns simultaneouslyThe highest attention to detailTrack record building and maintaining strong business relationshipsStrong oral/written communication skillsThe drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexibleBachelor's degree in a related field preferredExperience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platformsExperience working with social management and listening platformsExperience working with content management systems; especially WordpressMust be flexible and adaptable; no task is too smallExperience and desire to work in a fast-paced, high volume environment and ability to multitask and prioritizeExperience in general office software such as Microsoft Office or Google Suite; creative programs such as Adobe Create Suite a plusSalary: $70,000-72,000/year

Created: 2025-01-14