Product Marketing Manager, Bracing & Supports

The Product Marketing Manager is responsible for managing the product portfolio. Collection and integration of Market Intelligence in such way that opportunity development is in line with the market needs, and successfully launched into the region. Ensure market share growth and profitability objectives through sales support for current products. Work in cooperation with Global Product Management, Leadership, Sales and Marketing, with a strong focus on downstream communication to customer-facing teams. This position will have a strategic focus of driving Customer Experience initiatives and product management for the North American market.Responsibilities:Market Analysis Gather and process market intelligence required to support product portfolio management, go- to-market strategy development, strategic initiatives, and price setting and management.Market ResearchGather market intelligence and customer insightsIdentify and objectify market opportunities, challenges, and strategic gapsProcess market intelligence to support decision makingVisualize and track market trendsSupport market sizingLead local competitive write-upSupport value mapping for strategic innovationsCustomer Segment AnalysisDescribe payer structures and local reimbursementAnalyze customer segmentsFinancial trackingMonitor product line healthTrack customer segment performanceProduct & Price Management Manage the product portfolio and product pricing in line with the value proposition with the objective to maximize sales & profit growth.Concept generation and market feedbackDefine opportunities in line with the market requirementsCollect product ideas based on market feedback & customer insightsManage regional forecasting and opportunity screeningSupport concept refinement - specificationsProduct and Portfolio Management supportSupport Product Roadmap/LifecycleSupport Product Line PlanningSupport Product RationalizationSupport Product Quality / performancePricing Frameworks and tacticsSetting pricing goals and objectives in line with global pricing strategySupport local Business Development team in new product pricing and price changesGo-To-Market Strategy Develop and implement go-to-market strategies in line with the market requirements and supporting the value proposition. Support optimal sales & profit growth.Define strategic fit of innovationsDefine and implement the launch strategy for innovationsDefine product & channel focusCoordination of the regional Go-To-Market strategyProvide product expertise to support the development of training materials and education plans for customer-facing teamsEnsure alignment with organization "˜s overall strategic focusCommunicate market insights and product strategies to customer-facing teams to ensure consistent messaging and supportFoster collaboration and feedback loops between product management and customer-facing teams to continuously improve product positioning and customer satisfactionCustomer Experience Drive implementation of Americas Customer Experience strategy and manage KPI dashboard.Lead Customer Experience Committee meetings and initiativesLead inter-departmental stakeholders in maintaining CX workstreams and deliverablesSupport the maturity and execution of pre-defined, 3-year road mapMaintain and report on quarterly metrics and dashboardSupport communication and reporting on CX during strategy updatesGeneralAll employees must be aware, have knowledge and shall have received general training in Quality requirements of í–ssur. Training takes place in the Onboarding process and in New Employee Orientation. More specific Quality training is job specific.All training related to the quality management system is done in accordance to the Training Management ProcessExercises good use of company funds and property within the set guidelines. Maintains an honest and professional attitude as the company's representative at all times. Displays courage in taking initiative & accountability for responsibilities.Contributes to a safe working environment by maintaining own workspace and reporting any potential hazards.Qualifications:4+ years of product management experience is required, preferably in the medical device industry.BS/BA degree, Kinesiology or professional clinical background preferred.Proven and demonstrated product development experience successfully managing new product launches.Self-starter; ability to take initiative and also to seek guidance when appropriate.Demonstrated strong written and oral communication skills in group and one-on-one settings. Includes ability to outline and write clear communications that are effective and usable by Sales and/or Engineering.Strong organization, time management, and project management skills.Functions well within a collaborative team environment and understand influence management, expertise in working closely with product managers, designers, engineers, suppliers, project planners, and support staff to manage high-profile projects.Market research (both primary and secondary) and analysis skills desired.Displays responsibility and accountability in a hybrid work arrangementComputer skills are required, including Outlook, Word, Excel, and PowerPoint.Approximately 25% travel is required.Physical Requirements:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.The US base salary range for this full-time position is $96,801 - $124.155 + bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.Benefits we offer:Referral BonusesPaid Sick and Vacation timeWe provide a flexible work environment to offer work/life balance401(k) plan with company matchMedical, dental, and vision insuranceWellness Program - Save up to 30% in your medical premiumsCompany Paid Life InsuranceAffordable Short- & Long-Term Disability InsuranceAffordable Accidental and Critical Illness Insurance10 Paid holidaysGive Back Program - Paid time off to VolunteerTuition ReimbursementAnnual Performance ReviewsAnd Much More...

Created: 2025-01-14