Marketing Communications Manager

Insight Global is seeking an experienced and creative Marketing and Technical Communications Manager to lead all aspects of marketing, communications, and technical documentation at a leading industrial manufacturing company in Chattanooga, TN. This position will shape the company's brand identity, support trade show activities, manage technical publications, and execute Value-Added Selling strategies that set us apart in the Utility Industry.This is a full-time, permanent role with competitive salary and benefits. Daily responsibilities:Strategy DevelopmentCreate and execute marketing strategies across all channels, ensuring alignment with company goals and customer needsValue-Added SellingDevelop and implement content that articulates the unique benefits and differentiators of the company's products and services to its customersTechnical WritingDevelop and oversee the creation and revision of technical documents, including user manuals, product work instructions, and quick-start guides, ensuring accuracy and clarityTrade ShowsLead logistics and marketing support for events, including the a large utility expoCollaborative Content CreationPartner with Product Management, Engineering, and Sales to develop effective marketing and sales support materialsSEO and Web StrategyOversee the performance and visibility of the company's online presence to enhance customer engagement and lead generationCustomer InitiativesSupport and implement customer-facing programs such as Stringing U, NPS initiatives, and website redesign effortsSupervisoryOversee and manage strategic contributions and the daily workflow of the department's Marketing and Communications Specialist and Creative Service SpecialistSocial Media Strategy and ExecutionProvide strategy and oversee the development and implementation of social media content that increases customer engagement across platformsRequired skills and experience:Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred)Minimum 5 years in marketing, communications, or technical writing in a manufacturing or technical fieldProven expertise in creating marketing strategies and contentStrong technical writing and editing skillsProficiency in SEO and digital marketing toolsExperience managing trade shows or large eventsAbility to understand and present technical information in a way that resonates to diverse audiences

Created: 2025-01-09