PR Account Executive
Archetype - Sonoma, CA
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We are ArchetypeSetting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world's most magnetic brands. We are 600 curious and creative individuals in 20 offices around the world that work together knowing that our clients' success is our success.Archetype is nothing without the people who drive us forward, so we're always on the hunt for new creative thinkers, expert problem solvers, passionate storytellers, and all-round good eggs. Together, we're an agency that values collaborative working alongside autonomy, where flexibility is as important as reliability.While our presence is global, our local market knowledge drives how we think, operate and deliver in-market, because our clients sit at the heart of everything we do. We celebrate ambition. Curiosity is encouraged. And we value kindness above all else.The roleWe are looking for a skilled communications professional to join our US team as an Account Executive. Account Executives (AEs) are responsible for driving the implementation of PR campaigns and achieving results for clients as agreed upon with more senior team members. The AE interfaces with client contacts, as well as media relations contacts/press on a day-to-day basis and regularly drafts client, press, or public-facing communications/content, while maintaining insights and gaining understanding of industry trends, competitors, and other macro-factors through research and media monitoring. The AE will ideally be entrusted with responding to client needs & questions independently (or with limited oversight), while beginning to forge relationships with press contacts and assisting in new business pitches.At a minimum...Serves as day-to-day support team member on multiple client accountsResponsible for executing and/or overseeing a variety of client program activities including research, media monitoring, and establishing relevant relationships on behalf of clients (including advocacy and earned and social media contacts when appropriate)Develops drafts of client documents including press releases, Q&As, fact sheets, social media posts, results reports, activity reports, etc. and proofs all documents for thoroughness and accuracy before providing to other team members or client for reviewLiaison with company partners and vendors on client projects and/or organizes logistics in coordination with the admin/support staffManages comprehensive projects and/or events including logistics, timetables and deadlinesProvides creative input in developing client strategy documentsIdentifying communication trends and educating/informing clients and agency colleagues and partners on changes and trendsLeveraging clients' extensive data to conceive and drive stories apart from traditional news milestonesOverseeing and reinforcing consistent adherence to media management processes: media lists, coverage monitoring and industry coverage trends.Maintaining and growing client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate)Modeling agency values, mentoring and coaching colleagues and junior staff on agency "best practices" and successful engagement with your influencersIn this role, you will bring...1 -2 years of experience in marketing or communicationsPrior experience in a client facing rolePrior experience within the technology industry (consumer, enterprise, security, etc.) preferredStrong writing skillsStrong communication skillsExcellent time management skillsBachelor's degree preferredResidency in commuting distance near our San Francisco office requiredAnd in return, Archetype offers...A competitive compensation package, including:Annual salary range of $64,000 - $75,000401k with matchGenerous employer contributions toward insurance premiumsPaid mental health benefitsUnlimited paid time off (minimum of 4 weeks strongly encouraged)Paid sabbatical after every 6 years of continuous employment11 paid holidays plus a paid end-of-year office closurePaid short-term disability and extensive parental leave benefitsArchetype Academy, mentorship, and other programs to support career developmentA transparent, collaborative, and inclusive working cultureWhy Archetype?We're now a Certified B Corporation in North America. As a B Corp, we're part of a global community of businesses that meet high standards of social and environmental impact. We are committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn, inclusion helps our employees go out in the world to make a difference.If you meet some but not all of our requirements, we would still love to hear from you. We value unique backgrounds that bring new perspectives to our team, and know that many skills can be adapted or acquired. Strategic communications and marketing requires creativity and problem-solving, and we know that a diverse team of individuals with differing backgrounds brings out the best work.Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.
Created: 2025-01-09