Sr. Director of Sales Messaging

Sr Director of Sales MessagingThis is a hybrid role based out of any of our major offices - New Jersey, Orlando, Alpharetta, Pittsburgh, NYC, Chicago, Tempe, AllentownThe primary function of this role is to support and grow the sales messaging function to advance with modern seller strategies such as Data, Automation and Generative AI. In this role, you will lead a team of Messaging Strategists and Developers to ensure sales has a voice in the message being used to personalize their engagement with buyers. You will be responsible for supporting various Business Unit segments and products while coordinating with the various stakeholders in Service, Sales, Operations and Marketing as a Shared Service Operation.Specific Responsibilities:Ensure there is a broad, standardized message across all sales and business unitsCreate Value Messaging foundation to support all sales messaging asset creationBuild subset messaging by Product, Persona and Segment across all BU's and align overall value prop and insights to differentiatorsProvide Standardized Buyer Engagement Best Practices through messaging soft skills, methodology, Presentation Decks (EO's), Messaging Assets (Buyer Engagement Card) and Email outreachBuild out a Generative Value Messaging Strategy to support our Modern Seller initiatives that will drive the quality and personalization of messaging provided through ADP GenAI platforms and technologyCreate a database of messaging to support the Zone and all GenAI functionalityWork with prompt builders to train GenAI how to mimic best in class sales messaging following our Corporate Visions methodologyInspect and audit all GenAI messaging to ensure proper personalization and manage seller feedback on GenAI messagingWork with Communications team to lead sales messaging protocol on market alerts or triggersCurate internal and external insights/trends to support sales such as ADP Research, Vertical and CI Insights and 3rd party research and incorporate into the Modern Seller flow of workLeverage conversation intelligence tools like Gong to identify messaging opportunities for sellers based on buyer interactionIdentify and build reporting to track the impact of messaging through email, content, conversation, account planning, proposals and opportunities.Create reports and dashboards showing trends and gaps among reference ability of our client baseWork with Sales and Operations to educate and train sales on reference request process, best practices and benefits to themDrive cross functional messaging through the sales tech stackCreate a consistent feedback loop with sales and sales leadership on messaging and opportunities to enhance the sales processIn this role, will work directly with BU Sales and Sales Leadership to align the ADP messaging strategy to their strategic objectives. This includes leading with insights, ensuring strong differentiators to our products, delivering engaging talk tracks and providing value messaging wherever sales works. There will also be a strong focus on leveraging GenAI to deliver personalized and insightful messaging to sales and their buyer.Required Experience:A college degree is nice to have but not required. What's more important is having the skills to do the job. Other forms of acceptable experience include:7+ years in Sales or Sales OperationsExperience in Messaging, Methodology Best Practices and Sales Process TechniquesExperience with SFDC, Gong, Sales Engagement Platforms, Seismic and Zoom InfoProven track record of driving success in with large scale operations in a matrix environmentTrack record of excellent communication, project management, planning and time management skillsCollaborative approach to work

Created: 2025-01-07