Media Analyst

Media Analytics - ManagerSitting within the Media team at HSAD, the Media Analytics Manager provides insights, data visualizations, and reporting for the client and internal teams. This position requires both strategic and tactical skill sets: An "eye" for numbers, intellectual curiosity, proficiency with problem solving, and a critical understanding of online media and nuances. The Manager must have a proven track record of data-rich analyses, be a team player, take a roll-up-the-sleeves approach and a "get it done" attitude.This position involves ongoing coordination and collaboration between different teams/stakeholders for both internal and external analysis (i.e. competitive research), to ensure high quality analytical projects are effectively delivered and leveraged. Additionally, the Manager must be able to communicate said deliverables succinctly to a broad client and internal stakeholder audience.This is an exciting opportunity to drive data-informed decision-making in a dynamic digital media environment to unlock the full potential of our digital media data.Role Objectives:Data Management and Integration:Oversee the integration of data from various digital platforms (e.g., Google Ads, Facebook Ads, DSPs, DMPs) into Tableau and DatoramaEnsure data accuracy, consistency, and timely updates across all reporting systemsDevelop and maintain data dictionaries and documentation for all metrics and dimensionsData Analysis and Visualization:Develop advanced dashboards and reports using business intelligence platform like (Tableau, Datorama, etc.) focusing on digital media KPIs such as ROAS, CVR, CTR, CPC, CPL, CPM, viewability, and attribution metricsCreate custom visualizations to effectively communicate complex digital media performance data including ad creative, copy, audience segmentation, placement, etc. by platform, to both technical and non-technical stakeholdersImplement and maintain automated reporting systems for real-time performance monitoringDigital Media Performance Analysis:Conduct in-depth analysis of cross-channel digital media campaigns, including paid search, display, social media, video, and programmatic advertisingPerform cohort analysis, funnel analysis, and multi-touch attribution modeling to understand user journey and campaign effectivenessIdentify trends, anomalies, and opportunities in digital media performance dataStakeholder Management and Reporting:Present complex data analyses and insights to senior management and clientsCollaborate with the Demand Generation team to align on KPIs and reporting needsTrain team members and stakeholders on using BI tools and interpreting digital media dataTool and Process Optimization:Continuously evaluate and improve BI processes and methodologiesStay updated on advancements in BI tools, digital media metrics, and industry best practicesRecommend and implement new tools or featuresQualifications:3+ years of experience in digital media analytics, business intelligence, or related rolesProven track record of managing BI projects in a digital media or advertising technology environmentAdvanced proficiency in Tableau and Datorama, including custom SQL and complex calculationsAdvanced proficiency in Excel and Google Sheets - someone who can easily, quickly and effectively manipulate large sets of data and create a narrative based on this informationStrong knowledge of digital media platforms (e.g., Google Ads, Facebook Ads Manager, DSPs)Expertise in SQL and experience with big data technologies (e.g., Hadoop, Spark) a plusExperience with web analytics tools (e.g., Google Analytics, Adobe Analytics)Deep understanding of digital media metrics, KPIs, and industry benchmarksFamiliarity with paid search, paid social and programmatic advertising ecosystem and ad tech platformsKnowledge of various attribution models and their applications in digital media2+ years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.Knowledge of media and website measurement technologies:Ad-serving platformsWebsite analytics softwareData visualization skills desirable (e.g. Tableau, Datorama, PowerBI, etc.)Advanced user Microsoft Office Suite and reporting toolsWeb analytics platforms (Google Analytics, Adobe Analytics, WebTrends, etc.)3+ years related experience in analytics/dashboard design, development and managementExperience working with international teams is a plusStrong verbal/written communication and interpersonal skills is requiredSelf-starter with ability to thrive in a fast paced environment and able to function independently while providing status updates to a team of analystsCooperative, flexible, conscientious, dependable, resourceful, self-motivated, team-oriented, Problem-solving skills, time management, and critical thinking with a professional and positive attitudeExperience with DTC/e-comm brands or advertisers is plus - business driving sales online and interacting directly with users in the digital space

Created: 2025-01-07