Content and Lead Generation Marketing Manager (SaaS)

The OpportunityWe're looking for a Content & Lead Generation Marketing Manager to drive our next phase of growth in the B2B SaaS space. With established product-market fit and enterprise clients in fashion, beauty, consumer electronics, and hospitality sectors, we're ready to scale our inbound marketing and lead generation efforts. This is an opportunity to own our content strategy and lead generation programs at a crucial growth stage.Role OverviewReporting directly to our co-founder, you'll own our content marketing strategy and lead generation initiatives. This role focuses on creating compelling B2B content and implementing effective lead generation campaigns, requiring someone who can blend storytelling with data-driven campaign optimization.LocationBased in New York (hybrid)Remote flexibility within NY/NJ/CT tri-state areaOccasional travel for industry eventsKey ResponsibilitiesDevelop and execute a comprehensive content marketing strategy aligned with our demand generation goalsCreate and manage high-impact content across multiple formats (whitepapers, case studies, blogs, newsletters)Design and optimize lead generation campaigns across key B2B channelsOwn our marketing funnel optimization, from content creation to lead qualificationManage content distribution across LinkedIn, email, and other B2B platformsBuild and execute nurture campaigns to convert MQLs to SQLsTrack and analyze content performance and lead generation metricsCollaborate with sales team to create effective sales supporting contentOptimize lead scoring and qualification processesWhat We're Looking For3-5 years of B2B SaaS content marketing and lead generation experienceProven track record in creating content that drives qualified leadsExperience with content marketing in fashion, beauty, or consumer electronics sectorsStrong understanding of B2B lead generation and nurture campaignsExpertise in content analytics and lead scoringExperience with marketing automation and CRM platformsExcellence in written communication and storytellingData-driven approach to content optimizationUnderstanding of SEO best practicesWhat Success Looks LikeIncrease MQL generation through content marketingImprove lead-to-opportunity conversion ratesBuild a scalable content creation and distribution processEstablish thought leadership in our target industriesReduce cost per lead through organic content strategiesAbout ChatLabsChatLabs enables consumer-facing brands to create personalized, social media-inspired experiences that dramatically improve engagement with their digital audience. By intelligently adapting to individual consumer needs, ChatLabs' AI-powered platform helps brands convert social media traffic into meaningful customer relationships.Ready to join us? Share your application and tell us about:Your most successful content marketing campaign and its impact on lead generationYour approach to creating and optimizing content for B2B audiencesA lead nurture campaign you designed and its resultsWhy you're excited about joining a fast-growing startup at this stage

Created: 2025-01-07