Adobe Analytics Specialist

Adobe Analytics Specialist with 7+ yrs experience & having expertise in reporting, analytics, visualization, and customer journey mapping, with the ability to derive actionable insights and build data-driven strategies. Additional knowledge in Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP) connections will be highly valued.He/She will be working atleast 2 days/ week in NYC office.Key Responsibilities:Adobe Analytics Expertise:Configure and support knowledge of Adobe Analytics for accurate data collection and reporting.Build and manage dashboards, custom reports, and data visualizations tailored to business needs.Analyze website and digital campaign performance, providing actionable insights to improve KPIs. Customer Journey Mapping & Use Cases:Share ideas to Design and analyze customer journeys, identifying pain points and opportunities for optimization.Develop and implement use cases for personalization and improved customer experience.Cross-Platform Analytics:Integrate data across Customer Journey Analytics (CJA), and other tools.Leverage AEP connections to enrich customer profiles and enable real-time journey analysis.Basic understanding of Data query will be helpful as the SMEs might require running some data validations on BQ / SQL as wellMeasure the effectiveness and performance of segments, journeys, offers, and campaigns in CJA. Stakeholder Collaboration:Work closely with Business Marketing and IT Marketing to align analytics with business goals.Translate complex analytics data into clear, actionable recommendations for stakeholders. Advanced Insights & Optimization:Conduct deep-dive analysis to identify trends, patterns, and opportunities for growth.Monitor and optimize the effectiveness of customer journeys and touchpoints. Technical Skills:Manage tagging, tracking, and data layer requirements for Adobe Analytics and connected platforms.Troubleshoot and resolve issues related to data accuracy, tracking, and integration.Other requirementsKnowledge of Customer Journey Analytics (CJA and its integration with AEP.Proficiency in data visualization tools like Power BI,Strong understanding of web analytics, customer journeys, and experience optimization.Ability to communicate insights effectively to technical and non-technical audiences.

Created: 2025-01-07