Salesforce Data Cloud Consultant

Job descriptionJob Title: Salesforce Data Cloud Consultant Location: Hartford, Connecticut (Hybrid)FulltimeJob SummaryWe are seeking an experienced Salesforce Data Cloud professional to join our team The ideal candidate will have a deep understanding of Salesforce Marketing Cloud SFMC or Pardot or Marketing Cloud Personalization with a focus on data management customer segmentation and analytics within the Salesforce Data Cloud environment. This role will involve designing and implementing data solutions that drive customer engagement optimize marketing efforts and enhance data driven decision makingKey Responsibilities: 1 Salesforce Data Cloud Implementation Lead the deployment and configuration of Salesforce Data Cloud ensuring seamless integration with existing Salesforce Marketing Cloud Pardot or any other platforms2 Data Management Integration Oversee the collection cleansing and management of customer data from various sources ensuring data accuracy consistency and accessibility within Salesforce Data Cloud3 Customer Segmentation Personalization Develop advanced customer segmentation strategies using Salesforce Data Cloud to enable personalized marketing campaigns and customer journeys4 Analytics Reporting Create comprehensive dashboards and reports within Salesforce Data Cloud to track key performance metrics customer behaviours and campaign effectiveness5 Data Governance Compliance Ensure adherence to data governance policies including data privacy regulations like GDPR and CCPA within Salesforce Data Cloud and related marketing platforms6 Cross Functional Collaboration Work closely with marketing sales and IT teams to align data strategies with business objectives and drive marketing automation initiatives7 Continuous Improvement Stay UpToDate with Salesforce product updates best practices and industry trends to continuously enhance the organizations use of Salesforce Data Cloud8 Training Support Provide training and support to marketing and sales teams on the use of Salesforce Data Cloud ensuring they can effectively leverage data for their initiativesRequired Skills Qualifications1 Experience 9 years of hands-on experience in Salesforce Marketing Cloud SFMC or Pardot or MCP or any other Leading Marketing Automation Platform with a strong focus on data management and customer analytics2 Salesforce Data Cloud Expertise Proven experience with Salesforce Data Cloud Customer Data Platform including its implementation configuration and optimization3 Technical Skills Proficiency in SQL data modelling and data integration techniques Experience with APIs and ETL processes is a plus4 Analytical Mindset Strong analytical skills with the ability to interpret complex data sets and translate them into actionable marketing strategies5 Communication Excellent verbal and written communication skills with the ability to convey technical concepts to nontechnical stakeholdersNice to Have1 Experience in Snowflake and MDM system2 Experience in Enterprise Integration Patterns with API ETL logic implementation3 Certification Salesforce Marketing Cloud Consultant Salesforce Pardot Consultant or Salesforce Data Cloud certifications are highly desirable

Created: 2025-01-07