Media Planner

SummaryRole of a media planner is not only confined to planning the media for the client but on grounds, they have to manage media dealings, creative's approval from the client and ensure that the campaign goes on air at the scheduled hour. The key role of a media planner is to help their client to reach its target audience at the right time at the right place using the right media.Media planners are data analyzers as well. A regular data study and analysis is required to understand the consumer viewership pattern and the inclination towards a particular type of media. Once the campaign is on air, to understand the success or failure of the launched campaign, the planners take data from various software like Datorama, Google Analytics, Nielsen, Vivvex to understand the market, competitors, and the media consumption habits of the target group.Establishing different alternatives for Media Plans depending on the client's preferences.Critical thinker, with a passion for data analysis, marketing and desire to learn. Must possess strong organizational and communication skills. Looking for creative, resourceful individual with paid media background. Essential Functions Produce financial and media plans and forecasts.Undertake relevant research.Analyze and interpret data and deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI'sFormulate recommendations through analysis and insight to optimize media plan development Tag, measure, monitor, analyze, and optimize media programs for ShopRite and other WFC banner storesCreate reporting cadence and templates with actionable insights to help improve campaign performance. Liaison with clients, consumers and advertising and Social Media teams to populate performance projections for media channels and programsPrepare client/executive facing decks to showcase quarterly, monthly, and YTD data findingsProduce briefs for media buyersMarket Intelligence: Ongoing investigation of new media and technologyDevelop quarterly competitive reports (Numerator with insights) to industry shifts and trends to share with larger team Qualifications 5-7 years of agency experience - basic understanding of media planning across various channels including digital & social; IAT (inter-agency team) structure is a plusCreativity in making recommendations/problem solvingAccurate and detail orientedExhibit time management skills and the ability to multi task, manage concurrent projects and work successfully under pressureAbility to interact with all levels of staff Strong quantitative and analytical skillsSolid communication skillsProficiency with Microsoft Excel, Word, and PowerPoint; Media Tools knowledge is an assetResourceful and self-motivatedCuriosity and grit

Created: 2025-01-07