Sr. Performance Marketing Manager

CGS is seeking a dynamic Sr. Growth Marketing Manager with a proven track record of driving demand and building brand awareness through innovative, data-driven marketing strategies. This role focuses on supporting businesses across supply chain software, outsourcing, enterprise learning, and immersive L&D technologies, delivering impactful lead generation campaigns that produce measurable results.A blend of strategic vision, data-driven decision-making, and hands-on marketing expertise is essential to excel in this role. Reporting to the Head of Demand Generation, you'll be responsible for planning, executing, and optimizing multi-channel growth campaigns that drive demand and enhance brand visibility. The ideal candidate will have a strong understanding of marketing automation platforms, with experience integrating them into broader demand generation strategies. You should be a self-starter with a passion for leveraging data to inform campaign decisions, identify opportunities, and measure performance. This role requires a proven ability to translate data insights into actionable strategies that drive measurable growth.This is a rare opportunity to join a dynamic Marketing team at a global organization with a marquee client list. You'll have the resources of a global organization, coupled with the creativity and freedom of decision making of a start-up. For 40+ years, CGS has enabled global enterprises, regional companies, and government agencies to drive breakthrough performance. We're focused on creating comprehensive solutions that meet clients' complex, multi-dimensional needs tied to their fundamental business activities. Responsibilities: Campaign Management• Work with the Head of Demand Generation and key stakeholders to develop and execute lead generation campaigns across paid media channels, including search, display, social, and programmatic.• Manage the campaign lifecycle, from ideation and creative briefing to execution, optimization, and reporting.• Ensure campaigns align with business unit goals and drive awareness, engagement, and qualified lead generation.Analytics & Reporting • Develop and maintain dashboards to provide a comprehensive view of campaign ROI, web traffic sources, conversion paths, and overall site performance.• Analyze data from both campaigns and website performance to identify trends, opportunities, and areas for optimization• Conduct post-campaign performance reviews to identify successes, challenges, and opportunities for improvement.• Stay updated on trends in campaign tracking and reporting technologies to enhance the company's analytics capabilities.Collaboration & Strategy• Partner with cross-functional teams, including content, design, and sales, to ensure seamless execution and alignment of marketing initiatives.• Collaborate with external agencies to ensure optimal campaign performance.• Contribute to the strategic planning process, bringing data-driven insights to improve the overall demand generation strategy.Qualifications• Bachelor's degree in marketing, Business Analytics, or a related field (or equivalent experience).• 5-7 years of experience in growth marketing, performance marketing, or campaign management.• Proven expertise in paid media management, including Google Ads, LinkedIn Ads, Facebook Ads, and other programmatic platforms.• Strong analytical skills with experience in creating and managing marketing dashboards using tools like Google Analytics (GA4 preferred), Looker Studio, or similar platforms.• Deep understanding of campaign performance metrics (CTR, CPC, CPA, ROI, etc.) and the ability to provide actionable recommendations.• Proficiency in marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).• Exceptional project management and organizational skills.• Strong communication and presentation skills, with the ability to translate complex data into clear insights for stakeholders.

Created: 2025-01-07