Paid Growth Marketing Specialist

Electric Orange is a dynamic full-service Brooklyn-based performance marketing agency based in with a single mission: growth. At Electric Orange, being a growth-oriented company means fostering a culture that promotes and inspires growth for our team, our clients, and the agency as a whole. Growth goes beyond just metrics and upward trends"”it's about a mindset of continuous improvement, resilience in the face of setbacks, an eagerness to learn and evolve, and a passion for tackling new challenges head-on.Role Overview:As a Paid Media Specialist at Electric Orange, you'll be responsible for developing, executing, and optimizing paid media strategies that drive client growth. You're a data-driven strategist who can weave insights into compelling strategies, skilled in managing budgets, and passionate about crafting successful campaigns. This role calls for experience with both Paid Social and Paid Search, so if you have a strong background in either or both, we encourage you to apply.Qualifications:2+ years of hands-on experience in Paid Media, ideally in an agency setting2+ years of experience with Facebook advertising1+ years as a growth marketing lead for E-commerce DTC brandsProven experience managing $100k+ monthly budgets on Google and MetaFamiliarity with working with campaigns across multiple platforms (Meta, Google, TikTok, Pinterest, LinkedIn, Snap, etc.)Strong communicator, able to simplify complex concepts and lead productive conversations with clientsAdept at identifying and communicating core KPIs for E-commerce brands, with a consultative approach to strategyProject management skills, able to coordinate with diverse teamsStrong visual creative sense for image and video contentUnderstanding of conversion rate optimization and capability to advise on CRO improvementsPassion for E-commerce growth marketing, dedicated to honing skills for client successSkilled in data analysis and insight extraction to enhance client performanceEager to learn and support team growth, bringing a collaborative spirit to workExperienced with Google Analytics and third-party tracking toolsCustomer-focused with a competitive drive to achieve strong resultsExcellent presentation and public speaking abilitiesHands-on, proactive, and growth-focusedResponsibilitiesServe as a strategic lead for paid media, responsible for campaign management, client communications, and creative strategyPlan, design, and execute Paid Media campaigns to meet and exceed client goalsOversee campaign launches and maintain ongoing management with close attention to budget alignmentConduct bid management and optimization for optimal performanceExecute A/B and split testing, including with third-party tools, to refine strategiesHelp lead and participate in internal and client-facing meetings to foster strong relationships and provide KPI updatesAct as a client contact, addressing queries and supporting their growth trajectoryAssist in taking ownership of client accounts, driving Electric Orange's growth and reputation through successful client partnershipsExecute all aspects of Paid Media campaigns, from setup to strategy development, with tactical expertiseUse reporting and analytics tools daily to assess performance and inform data-driven decisionsExecute campaign setup, including keyword development, ad copy creation, account structuring, bid and budget managementManage your priorities to consistently meet client needs and objectivesTrack and report on campaign outcomes, distilling insights for continuous improvementShare learnings with the Paid Media team, contributing to a culture of shared knowledgeStrive to innovate and stay on top of digital trends, adapting strategies to keep clients aheadWhy Join Electric Orange?At Electric Orange, we prioritize a work culture that values growth, collaboration, and shared success. As our Director of Paid Media, you'll be at the forefront of our mission, leading a talented team and helping our clients achieve their goals through impactful digital strategies. We're looking for someone who's as passionate about innovation as they are about leadership, ready to drive the future of paid media alongside us

Created: 2024-11-19