Marketing Director

Meridia, Capodagli Property Company is a full-service real estate development, construction, and property management firm specializing in transformational multifamily and mixed-use real estate projects. We have developed, own, and manage over 4,000 rental apartments valued at over $1 billion.Our mission at Meridia, Capodagli Property Company is to revive emerging cities and towns and stimulate their growth and evolution. We accomplish this through the development of a comprehensive and collaborative business plan customized for each project to maximize the value of underutilized lands.Meridia, Capodagli Property Company was built to be fully capable of completing projects in an efficient, timely, budget-conscious and environmentally friendly manner and, as we work toward the future, we will continue to instill our beliefs in the minds of the next generation of the Meridia, Capodagli Property Company family and organization.Founded in 1970, Capodagli Property Company is recognized for its ability to envision thriving communities on barren parcels of raw land. We pride ourselves on being pioneer developers of affordable luxury properties in urban and suburban areas throughout New Jersey and New York. Since inception, Capodagli Property Company has completed over half a billion dollars' worth of development, construction, and management projects.Position Overview:The Director of Marketing will lead the development and execution of marketing strategies that drive brand awareness, lead generation, and tenant acquisition for Meridia's growing portfolio of properties. This role requires a blend of strategic vision and hands-on implementation, working closely with cross-functional teams to ensure consistent and effective communication of the company's value proposition. The ideal candidate will have deep experience in real estate marketing, particularly within the multifamily sector.Key ResponsibilitiesDevelop and implement comprehensive marketing plans to support property launches, leasing goals, and corporate branding.Monitor market trends and competitor activities to identify growth opportunities.Align marketing strategies with overall business objectives and market needs.Manage SEO/SEM, email campaigns, social media, and website content to drive engagement and leads.Analyze and optimize marketing funnels to improve conversion rates.Ensure consistent branding and messaging across all platforms and marketing materials.Work closely with the property management teams to maintain a strong community brand presence.Coordinate with the Asset Management team to align marketing efforts with business goals.Manage relationships with external marketing agencies, media partners, and vendors.Partner with the HR on employer branding initiatives to support recruitment and employee retention.Develop and manage the marketing budget, ensuring optimal allocation of resources.Track and report on key performance indicators (KPIs) such as occupancy rates, leads, etc.Present regular reports on marketing performance to management.QualificationsBachelor's degree in Marketing, Business, Communications, or related field5-7+ years of marketing experience, with at least 3 years in a leadership role, ideally in real estate or property management.Proven expertise in digital marketing, branding, and lead generation.Strong analytical skills and experience with marketing automation platforms and CRMs.Excellent project management and leadership abilities, with a track record of managing teams and budgets.Exceptional communication and interpersonal skills.We offer an excellent benefits package, including comprehensive Medical/Dental/Vision, 401(k) with a company match, Vacation/Sick/Personal days and Paid Company Holidays.Meridia, Capodagli Property Company is committed to ensuring equal employment opportunity. All employment decisions, policies, and practices are in accordance with applicable federal, state, and local anti-discrimination laws. Meridia, Capodagli Property Company will not engage in or tolerate unlawful discrimination (including any form of unlawful harassment) on account of a person's sex (including pregnancy), age, race, color, religion, national origin, ancestry, citizenship, physical or mental disability, sexual orientation, gender nonconformity, status as a transgender individual, gender identity, genetic information, marital status, family responsibility, armed services, or any other status protected by law.

Created: 2024-11-18