Event Program Manager

Client: Large Media CompanyRole: Integrated Event Strategy ManagerDuration: 6-7 monthsLocation: RemoteRate: $50 - $56/hr DOEResponsibilities: Execute marketing plans and activations, inclusive of major industry conferences, industry conference sponsorships and thought leadership, and proprietary programsAssist in developing a calendar of marketing experiences aligned with overall business strategy, focusing on integrated, 360-degree approach across all marketing channels (PR, go-to-market, email, social, etc) and execute against key business goals and ensure project successDevelop communication strategies that advise and update executives and internal partners on marketing strategies and campaigns, program performance, and progress towards metricsFacilitate the development of marketing activation plans, including but not limited to internal emails and other communications; digital marketing extensions (social, email); and executive talking points and speaker briefsResponsible for helping identify speaking opportunities, developing presentation content, prepping speakers, and possible digital marketing extensions to raise key business leaders profilesFostering a team culture of constant learning and improvement, bringing strategic marketing and creative initiatives to a smart, innovative and receptive teamQualifications:Minimum of 8 years of demonstrated success in B2B, industry relations and large-scale event or marketing campaign experience in the tech industryExpert at writing strategic briefs and working closely with creative and events teams to ensure work is delivering against the briefExperience in leading large scale cross-functional teams and managing multiple end-to-end concurrent programs, ensuring seamless execution and driving the highest impactForward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments with the ability to understand and prioritize competing business needsExcellent interpersonal skills and communication skills with the ability to influence at multiple levels of the organization and help bring people togetherHighly organized, strategic and creative thinker coupled with a hunger to bring best-in-class marketing initiatives to lifeUnderstanding of the programmatic advertising industry is a strong bonus

Created: 2024-11-17