Director of Audience and Growth

About InsideHookInsideHook is the leading digital platform for those who seek meaningful, ongoing connections with the worlds of culture, wellness, and leisure. With more than 2.1 million email subscribers and 13 different newsletter editions, InsideHook is one of the fastest-growing lifestyle publishers in the country.About HoopsHQIn partnership with InsideHook, HoopsHQ is set to launch in Fall 2024 as a paywalled media platform offering exclusive, in-depth coverage of men's and women's college basketball. We are committed to reaching our audience through innovative and progressive strategies across email, web, and social channels, centered upon in-depth reporting for college basketball fans.About the RoleWe are looking for a strategic leader to drive the growth of our subscription business at Insidehook and HoopsHQ. (The former free-to-users, the latter behind a paywall.) In this role, you will focus on expanding our audience, increasing subscriber engagement, and maximizing revenue through data-driven and creative approaches. You'll work cross-functionally with the editorial, marketing, and product teams, reporting directly to the CEO. The Audience and Growth Manager will play a crucial part in driving the long-term success of InsideHook and HoopsHQ, with the latter representing our first foray into scaled consumer revenue.ResponsibilitiesWork with the CEO and other members of the Leadership team to develop a comprehensive acquisition and retention strategy for growing and retaining paid (Hoops HQ) and free subscribers (InsideHook).Strategize across acquisition, retention, and engagement to identify opportunities for increasing net subscriber growth and contributing to ARPU (average revenue per user).Identify and leverage new audience discovery channels, including search, third-party platforms, Reddit, and Apple News, to increase visibility and drive subscriber growth across both InsideHook and HoopsHQ.Design and implement experiments to optimize growth through user flow, promotional offers, introductory pricing, and subscription tiers, while maintaining high customer lifetime value.Collaborate with the editorial team to ensure coverage is generating quality audience growth that converts to paid subscribers over time.Partner with the marketing team to execute growth campaigns from concept to launch (e.g., March Madness).Coordinate with the engineering team to ensure the product roadmap aligns with subscription revenue and growth targets.Build and update driver-based subscription forecast models, continuously refining assumptions and targets with the Leadership team.Monitor subscription KPIs and prepare management-ready reports on business performance; maintain analytical dashboards to track real-time progressDesign feedback loops for editorial teams to optimize production against subscription growth goalsProvide monthly reporting on email performance, subscriber growth, and overall audience engagement, and report specific analysis and action items to the editorial teamTrack and report email analytics to the editorial team, ensuring content aligns with audience preferencesAnalyze Braze automated email sections and optimize performanceOversee the Braze ESP platform relationship, focusing on deliverability and performance in collaboration with key contactsOngoing monitoring of email deliverability, domain reputation, and subscriber retention ratesExecute and optimize paid, earned, and organic newsletter acquisition strategies, such as Facebook/Keywee, sweepstakes, and referral programsOptimize subscriber onboarding processes, including surveys and welcome series, to improve user experienceSupport distribution strategies that expand the reach of our content across multi-platform channels, including email, social media, SEO, and partnershipsRequirements5+ years of experience in growth, product management, or finance, preferably in a subscription-based media businessExperience working directly with cross-functional teams, including product managers, engineers, designers, editorial and analystsProven track record of driving subscriber growth, revenue, and retention through creative and data-driven strategiesExpertise in developing and updating financial models and conducting analysis to inform business decisionsStrong analytical and problem-solving skills, with the ability to use data to drive decision-makingExperience with a variety of audience discovery channels (e.g., search, third-party platforms, Reddit, Apple News) and a proven ability to grow audiences by utilizing these channels strategically.Experience with web analytics platforms. GA4, Parse.ly, etc.Familiarity with key subscription metrics such as LTV, churn and CACExpertise in working with an ESP; experience with Braze is a plusExperience with A/B testing and growth experimentationExcellent communication and collaboration skills, with the ability to influence and lead cross-functional teamsAbility to balance individual accountability and a collaborative spirit in pursuit of company goalsBenefitsHealth, Dental, and Vision insuranceUnlimited PTO12 Weeks Paid Parental LeaveTo ApplySend your resume to jobs@. You may include a cover letter.

Created: 2024-11-17