Global Head, Digital (Asset Management/Investment ...

I have a top tier asset management client looking for a Digital Experience VP to lead the development and execution of a comprehensive digital strategy, fostering seamless, engaging, and innovative digital interactions for our clients. This role will be onsite on a hybrid basis This role does come with a very generous base salary and bonus (it does not pay RSU's or equity)This role will be pivotal in driving digital transformation by overseeing end-to-end digital experience strategy, activation, marketing data and analytics, client insights, and personalized client journeys.The ideal candidate will possess a deep expertise in digital strategy, digital marketing, and analytics, with a history of delivering impactful, commercially-oriented digital experiences. This leader will be highly data-driven, client-focused, and adept at influencing diverse stakeholder groups across the organization and beyond. Strong leadership skills are essential to guide cross-functional teams and drive alignment toward our digital and client engagement goals.Responsibilities:Develop and execute a comprehensive global digital experience strategy that aligns with broader marketing and business objectives to enhance client satisfaction and drive revenue growth.Oversee the design and implementation of user-centered digital experiences, ensuring usability, accessibility, and brand consistency across all channels.Lead the digital experience team, providing guidance, mentorship, and support to drive successful implementation of digital initiatives and foster a collaborative high-performance culture.Leverage a deep proficiency in digital strategy and marketing, design and development, email marketing and automation, SEO/SEM, paid media, UX/UI design, motion design, social media, mobile development, and client journey mapping and optimization. These skills are essential for driving engagement, optimizing user experiences, and maximizing ROI across digital channels.Lead the data and analytics team, overseeing the collection, analysis, and interpretation of marketing and sales data to generate actionable client and prospecting insights that foster data-driven decision-making.Monitor and report on the performance of digital and marketing initiatives, providing updates and strategic recommendations to the CMO and senior leadership.Manage client insights to understand evolving needs, preferences, and behaviors, using this data to enhance the digital experience and influence positive commercial outcomes.Identify opportunities for digital innovation across channels, such as leveraging AI and predictive analytics, to continuously elevate the digital experience while fostering a culture of experimentation and maintain a competitive edge.Collaborate with cross-functional teams"”global marketing, technology, product development, and sales"”to ensure a seamless, integrated digital experience for clients.Build and manage relationships with external agencies and vendors to ensure the successful execution and enhancement of digital initiatives.Oversee the digital experience budget, ensuring effective allocation of resources, understanding dependencies and implications to achieve optimal outcomes and maximize ROI.Qualifications:Bachelor's degree in Marketing, Communications, Technology, Data Analytics, or a related field; advanced degree preferred.Minimum of 10+ years of experience in digital marketing, data analytics, and client insights, preferably within the asset management or financial services industry.Proven track record of leading successful digital transformation projects and driving measurable results.Strong analytical skills, with the ability to interpret complex data and provide actionable insights.Highly collaborative - proven ability to work cross-functionally with marketing, product, sales, and executive teams to align initiatives and outcomes with growth objectives.Exhibits a strong sense of intellectual curiosity - demonstrates an ability to interpret data and analytics to measure content performance and inform strategic decisions.Exhibits a strong sense of intellectual curiosity. Demonstrate ability to interpret data and analytics to measure content performance and inform strategic decisions.Agility - Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.Excellent verbal and written communication skills, with the ability to present ideas and strategies to internal teams and external stakeholdersLori SklarskiSenior Technical Recruiter, PRI TechnologyLori.sklarski@Direct:(973)-354-2797Office: 973.732.5454 x27Cell: 973.432.9968

Created: 2024-11-17