Digital Marketing Director

Our client, a leading company in their industry, is seeking a highly experienced Director of E-Commerce to spearhead the development and execution of their online sales strategy. This individual will play a key role in implementing a robust product search tool and will be responsible for overseeing digital marketing efforts and e-commerce initiatives. The Director ofE-Commerce will collaborate with internal teams across sales, marketing, operations, and product development to ensure a seamless online customer experience and drive e-commerce growth.Key Responsibilities:E-Commerce Strategy: Develop and implement a comprehensive e-commerce strategy to drive online sales growth, expand market share, and enhance the digital customer experience.Platform Management: Oversee the management and continuous optimization of the company's e-commerce platform, ensuring functionality, user experience, and up-to-date content.Digital Marketing: Lead the creation and execution of digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing to drive traffic, conversion, and ROI.Product Management: Collaborate with product teams to ensure product listings, descriptions, and images are accurate and optimized. Oversee successful product launches and promotions across digital channels.Data Analysis & Reporting: Use analytics tools to monitor key performance indicators (KPIs), such as traffic, conversion rates, and customer acquisition costs, and generate reports to inform business decisions.Customer Experience: Drive improvements in the online customer journey, focusing on enhancing the user experience, increasing retention, and improving satisfaction.Cross-Functional Leadership: Collaborate with sales, operations, marketing, and supply chain teams to ensure e-commerce efforts are aligned with overall business goals.Budget Management: Manage the e-commerce budget, ensuring effective allocation of resources to maximize growth and ROI.Qualifications:Required:Bachelor's degree in Business, Marketing, E-Commerce, or a related field.5+ years of experience in e-commerce, digital marketing, or online sales, ideally in a manufacturing or industrial environment.Proven track record of driving e-commerce growth and managing successful online marketing campaigns.Experience in building web-based tools and strong knowledge of digital marketing, SEO, and web analytics.Proficiency with e-commerce platforms and content management systems.Strong analytical skills with the ability to translate data into actionable insights.Excellent leadership, communication, and project management skills.Preferred:10+ years of experience in e-commerce, digital marketing, or online sales, preferably in a manufacturing or industrial setting.MBA or CPA.Knowledge of the manufacturing industry or B2B sales is a strong plus.Salary: $140k - $160k (depending on experience) Benefits: 401k, Health, PTO Hybrid Work: Cleveland

Created: 2024-11-16