Associate, US Media

Job SummaryThe Associate, US Media position reports directly to the Manager, US Media and will work on all aspects of the US media plan in partnership with the US Marketing & PR Director. This position works closely with the Global Marketing team and external media agency to specially craft, implement and execute a comprehensive media strategy that aligns with the Global calendar and US business goals and objectives.Key Duties, Responsibilities and AccountabilitiesConsistently manage the US media plan in cooperation with the external media agency to support the brand and retail objectives from a national and regional levelAssist with media strategy, planning, campaign management, data and insights; develop and present plans and detailed recommendations to drive brand awareness, traffic, conversion and increase ROIWork closely with cross -functional teams to align media initiatives with market specific activations that will drive traffic to retail Salons, and will result in new and repeatable salesPartner with external media agency and provide clear directives, tracking and briefing documents to optimize campaign launches and performanceMedia management as well as budget allocation across all media channels and retail locationsMap-out visual layouts to showcase content planning for booked media, while adhering to the Global strategy and identify best ad visuals based on business needs and sales trendsEnsure timely ad creation and delivery for all creative assets across print, online and OOHDevise monthly reports and share insights on the US media spend, projected forecasts and performanceTrack and analyze best practices and performance with digital campaign initiatives. Analyze wrap up reports and identify strengths and weaknesses per campaign to better optimize future activationsCollaborate with data & measurement team to ensure that all distribution can be measured againstcampaign KPIsAnalyze multiple sources of external data to assist planning and buying decisionsResearch competitive landscape, identify content trends, champion competitive strategies and identify best practicesFulfill Lease Required Advertising for select US Retail locationsCollection of Media Authorization FormsMonthly media and budget reportingMonthly ROI, Traffic and Client Care tracking for all digital activitySEM tracking and performance managementBudget reconciliation - departmental invoicing, monthly budget reporting and reconciliation with FinanceJob QualificationsCross channel exposure inclusive of Print, Digital, Social and SEMAt least three years' experience working in media at a brand or media agencyProficiency in media analytics / reporting / data resultsPrevious experience in budget management and optimizationStrong quantitative and analytical skillsExcellent teamwork, written, communications and presentation skillsAbility to work well under tight deadlines and exceptional organizational abilities

Created: 2024-11-16