Senior Product Marketing Manager

GoFormz is searching for an experienced Senior Product Marketing Manager for its digital forms platform. You will help drive go-to-market efforts, identify new areas and opportunities for growth, and develop inspirational stories, ensuring that our messaging, value propositions, and sales materials resonate with our customers and prospects. The Senior Product Marketing Manager will act as a product and market expert, with a comprehensive understanding of the GoFormz product, personas, and competitive landscape. Your responsibilities will include: Competitive Intelligence: Be the expert on our competition and ensure our competitive intel is up-to-date. Market Intelligence: Conducting market analysis and keeping up-to-date with industry trends to identify new opportunities for product growth and evolve product positioning. Be the expert on our target markets, and develop buyer personas and ICPs. Content and Messaging: Develop external product positioning and messaging that differentiates GoFormz solutions in the market. Provide support for producing content related to product value, webinars, speaking events, and communications programs, both internal and external.Market Segmentation & Analysis: Develop a complete understanding of the digital forms market and segmentation and identify new market opportunities within our industries and develop corresponding GTM plans.Assist demand generation programs to create compelling campaigns that drive acquisition and upsell opportunities.Own product pricing and packaging experiments and improvements. Sales Enablement: Ensure that we communicate the correct value proposition of the product to provide Sales teams and our PLG touchpoints with the right content, language, and training to close deals effectively.Qualifications:BA/BS in marketing or related field5+ years of product marketing experience, preferably in PLG SaaSA data-oriented marketer who can analyze market and funnel data to identify new areas of opportunity and develop GTM programs to address them Outstanding communication, presentation, and leadership skillsAn excellent writer able to adapt communication to best reach and engage users (our user segments range from field workers to CTOs)Have a great sense of humor and are excited about working at a startupDeeply understand how to scope and execute marketing strategies needed to reach different customer segmentsExperience driving campaigns across a variety of growth channels (e.g. email marketing, in-product messaging, video, and beyond)Ability to complete work with minimal supervision and be capable of proactively prioritizing multiple tasks The Benefits:Competitive Compensation Ranges between $120,000 - $150,000 annually (DOE)Employee medical and dental paid by the company; you just cover vision.Company provided Short and Long-Term Disability and Basic Life Insurance.401(k) with company match.4 weeks (160 hours) accrued paid vacation starts right away.Monthly mental health time off.Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary parking or a monthly MTS pass.We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you'll get a company-paid membership to the Broadway Athletic and Swim Club located in the same building.Everyone has the best hardware for doing their particular job. You tell us what that is.We have a fantastic team that gets stuff done.The environment is fast-paced, so you will see the results of your work immediately.You will have plenty of opportunities to use and learn cutting-edge technologies.About GoFormzGoFormz is the leading digital forms solution for businesses of any size and industry to digitize their forms and related processes, resulting in significant savings and more productive operations. GoFormz's Cloud-based platform allows users to create, customize, and manage digital forms. These forms can capture information, automate workflows, and improve business workstreams. Users can create electronic versions of their existing paper forms and documents making it easier to gather and analyze data digitally. GoFormz is backed by leading venture capital firms, including Cloud Apps Capital Partners, Glynn Capital, and Shasta Ventures. 

Created: 2024-11-11