Senior Director of Marketing, Events

Access Intelligence, a leading B2B media and events company, is searching for a Senior Marketing Director to join the Energy & Engineering Team.The Senior Marketing Director is responsible for developing and implementing the overall marketing strategy for the Energy and Engineering events, including Experience POWER, Clean Gulf, and Clean Waterways. This role requires deep knowledge of each market served, enabling the Marketing Director to effectively tailor campaigns.Key responsibilities for this role include ensuring all marketing campaigns are executed on time and within budget, as well as adjusting strategies based on marketing performance results. The ideal candidate will have experience in financial reporting, pacing, P&L, and expense management.Collaboration with content and sales teams is essential to ensure alignment with the marketing strategy.The ideal candidate for this position would have a degree in marketing, communications, or a related field, along with 10 years of experience in marketing for paid events, strong knowledge and history of working in marketing and lead generation for events and online businesses, an ability to develop strategic marketing communications plans and execute tactics directly or through management of direct reports or virtual teams and have proficiency in in marketing automation and database technologies.

Created: 2024-11-09