Marketing Manager, Rebates & Rewards Program
CertainTeed - Malvern, PA
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What's the job?The Marketing Manager, Rebates & Rewards manages corporate rebate programswhile building and maintaining strong relationships with our customers who participate in these programs. The incumbent is tasked to use an analytical mindset to develop and improve loyalty programs and processes year over year, increasing the customer centric model while driving sales growth in the business. Their primary focus is on understanding client needs, ensuring satisfaction, and driving ongoing engagement through our rebate and rewards programs while ensuring business growth through customer buying behaviors.Incumbent would manage new and existing corporate marketing rebate programs, including new program development, program carry over and on time payouts with vendors. Manager will enforce rebate policies while identifying continuous improvement on financial loyalty programs & digital experiences to enhance customer loyalty, retention, and acquisition.Incumbent will also be responsible for overseeing the marketing specialist that delivers on the day-to-day program activities, including but not limited to program policies, procedures, program reporting and program enhancements driving the success of said programs to the businesses.The ideal candidate will have a strong background in business analytics, rebate program management, business acumen, with a keen understanding of market trends, data analysis, customer behavior and a proven track record of driving customer satisfaction and enhanced loyalty.What will you do?Program Strategy and DevelopmentDevelop and implement rebate program strategies to align with business objectives with a 1CTX mindsetDesign rebate structures and policies to maximize customer engagement and retention.Conduct market research to identify trends and opportunities for program enhancement.Evaluates and negotiates contracts with third-party vendors to support the execution of rebate and reward program management, including credit card vendor and implementation partners.Program Management and ExecutionOversee the day-to-day operations of the rebate program.Manages multiple programs that are executed with clear communication and expectations of success. Develops processes, procedures and SOPs of the E2E programs.Partners with Loyalty Operations team, Customer Experience team and credit card vendor to ensure accurate and timely processing of rebate claims.Coordinate with internal teams (e.g., sales, finance, IT) to ensure seamless program execution. Product owner of the rewards and rebate management software and tools, such as the Salesforce Rebate Engine. Partners closely with IT to manage the platforms in a way that meets our 1CTX visionEvaluates and negotiates contracts with third-party vendors to support the execution of rebate and reward program management, including credit card vendor and implementation partners.Customer Support and CommunicationDrives successfulprogram management through communication inside and outside the company to ensure smooth program execution, including vendors, VPs and customersProvide support to customers regarding rebate inquiries and issues.Develop and maintain communication materials, including FAQs, guidelines, and promotional content.Conduct ongoing training sessions for internal teams and external partners on rebate program details.Data Analysis and ReportingMonitor and analyze rebate program performance metrics including top customer payouts, SLAs and program health.Generate reports on rebate redemption rates, customer satisfaction, and financial impact.Use data insights to identify areas for improvement and optimize program effectiveness.Compliance and Risk ManagementEnsure rebate programs comply with legal and regulatory requirements.Conduct regular audits to identify and mitigate potential risks.Maintain accurate records and documentation for audit purposes.What do you bring?Bachelor's degree in business administration, Marketing, Finance, or a related field or 7+ years relevant experience in the required field. An MBA or other advanced degree can be a plus.5+ years of experience in program management, marketing, finance, or a related field.Proven experience managing rebate or incentive programs is highly desirable.Ability to analyze data, generate reports, and make data-driven decisions.Strong project management skills to oversee the execution of rebate programs.Excellent written and verbal communication skills for interacting with customers, internal teams, and external partners.Strong customer service skills to handle inquiries and resolve issues effectively.High level of accuracy and attention to detail in processing rebate claims and maintaining records.Ability to identify issues and develop effective solutions.Familiarity with CRM systems (Salesforce Loyalty Engine preferred) and data analysis tools like Power BIUnderstanding of rebate program structures, policies, and best practices.Knowledge of relevant legal and regulatory requirements.Familiarity with market trends and competitive landscape in the industryAbility to understand and manage various business situations effectively as it relates to customer loyalty and rebate and rewards programsWhat are our perks?We provide unique options to fit your unique lives! Our Total Rewards Program is customizable to accommodate your needs. Our menu of flexible options includes, but is not limited to:Excellent healthcare options: Medical, vision, prescription & dentalFamily Focus & Balance: Parental leave, paid time-off and Employee Assistance ProgramFinancial Security: Competitive 401(k), Company-funded Retirement Accumulation Plan and Employee Stock Purchase Program (PEG)Tuition Reimbursement: Continuing education for every season of your careerPet Insurance options: Insurance plan & prescription discount program for your furry friendsEmployee Recognition ProgramsPerkSpot: Our exclusive one-stop online discount marketplaceLiveWell: Rewarding you for living a healthy lifestyleThrough the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, trim, insulation, drywall and ceilings.A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Saint-Gobain is an equal opportunity employer of individuals with disabilities and supports the hiring of veterans.
Created: 2024-11-09