Marketing Copywriter

Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category with national brands including Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team. We are seeking a highly motivated and detail-oriented consumer products Copywriter and Storyteller, responsible for creating, conversion focused e-commerce content including product descriptions, landing pages, and email marketing campaigns, as well as engaging and compelling blog posts and inspirational content. The ideal candidate will have a strong understanding of SEO best practices, be skilled in keyword research, and know how to craft content that drives traffic and boosts sales. Key Responsibilities· Write compelling, product descriptions that highlight features, benefits, and unique selling points. · Develop strong SEO copy for product pages, category pages, blogs, emails, and e-commerce related content. · Create compelling B2C and B2B email marketing campaigns to generate sales · Create compelling blog posts and educational how-to stories that teach and inspire product use and purchase· Write clear and concise instructions for packaging in collaboration with the product development team.· Conduct keyword research to optimize existing content and create new, high ranking web pages. · Ensure content aligns with brand tone and voice. · Update and optimize current website content to improve organic search rankings. · Work closely with the communications and e-commerce team to improve user experience through copy. · Monitor and analyze content performance using SEO tools, improve engagement and conversion rates.Qualifications · BA/BS in English or Communications· 3-5 years' experience as a Copywriter, preferably in a consumer products e-commerce environment. · Solid understanding of SEO best practices and techniques, including keyword research and on-page optimization. · Ability to write clear instructions along with persuasive, and engaging content tailored to target audiences. · Experience using SEO tools such as Google Analytics, SEMrush, or similar. · Experience with Adobe Magento platform is a plus.· Experience with Canva and Klayvio is a plus. · Collaborate with marketing teams to design engaging and visually appealing email layouts.· Strong attention to detail and excellent time-management skills. · Ability to work independently and collaborate with cross-functional teams. Provide three examples of your work that showcase your versatility as a copywriter. 

Created: 2024-11-09