Head of Retention and Lifecycle Marketing

About Veracity: Veracity is transforming energy and weight health by optimizing metabolism through innovative, drug-free solutions. Our hero product, Metabolism Ignite, is powered by a groundbreaking blend of plant polyphenols that improve metabolism at the cellular level, delivering clinically proven weight loss without adverse side effects. By addressing the root causes of weight gain and poor metabolic health, Veracity is leading the way in long-term, metabolic health.Description: At Veracity, we're looking for a strategic and data-driven Head/Director of Retention to lead and optimize our subscription program and CRM efforts. This person will be the key driver of client loyalty, retention, and lifetime value (LTV) across our growing subscriber base. You'll own the full spectrum of our subscription experience"”from maximizing retention and client loyalty to optimizing the subscriber portal and translating these benefits into actionable CRM and marketing strategies.Roles/ Responsibilities: Subscription Program OptimizationDevelop and execute strategies to maximize client retention, loyalty, and LTV.Test and iterate on benefits, offers, and other retention strategies to boost subscriber loyalty and lifespan.Subscriber benefits Offers/discount Partnerships Subscriber cross sell strategy Winback strategy Enhance the subscriber portal experience to increase client satisfaction and engagement.Collaborate with marketing to integrate subscription benefits into CRM and other marketing channels to drive success.Own subscriber journey strategy translate into CRM messaging / flows Collaborate with physician and nutrition partners to provide the right value added content to the subscriber experienceCRM & Communication StrategyOversee our CRM campaign, newsletter, and flow strategy across both email and SMS channels. Create a more personalized experience to maximize client leads and nurture the journey for various client profiles. Email capture Newsletter segmentation (leads vs. OTP vs. subscriber) Acquisition flowsWelcome Abandon Retention/Post purchase flows Post purchaseWinbackLoyalty / rewards / Top clientsExpand and optimize our CRM efforts to ensure relevant, engaging, and consistent communication with our clients.Lead the development of loyalty and rewards programs that support long-term client retention and brand loyalty.Analyze CRM data to identify trends, client needs, and opportunities to enhance our retention efforts.Experience/Qualifications: Experience:Proven experience in a retention-focused role, with a track record of optimizing subscription programs and CRM strategies (ideally in a health and wellness vertical) Strategic Mindset:Ability to think big-picture while also executing at a detailed level to maximize retention, loyalty, and client value.Client-Centric:Passion for understanding client needs and creating delightful, engaging experiences.Data-Driven:Strong analytical skills with the ability to leverage data to inform and improve CRM and subscription strategies.Benefits:We offer a competitive salary with bonus potential, flexible work schedule and generous vacation policy and insurance benefits in addition to complimentary and discounted products as well as the opportunity to be part of a growing, dynamic brand that values collaboration, innovation, and the impact of every team member.Equal Opportunity Employer: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Created: 2024-11-09