Marketing Specialist
Specialty Appliances Orthodontic Laboratory - Cumming, GA
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Job OverviewSpecialty Appliances is seeking a Marketing Specialist to manage, analyze, and execute company marketing activities, from social media to email marketing and content development. The Marketing Specialist will work with cross-functional team members to drive new customer acquisition, increase cross-sell, and reduce attrition. This is a great opportunity for someone who is driven to work hard, has digital marketing experience, is motivated to learn, and wants to work in a fast-growing company. About UsWe are one of the largest orthodontic labs in the country and were voted Best Orthodontic Lab at the 2023 AAO meeting in Chicago. We are a rapidly growing manufacturer of orthodontic appliances with annual revenue of $25+ million and have been in business since 1981. We are backed by a seasoned growth-oriented private equity firm, Reynolda Equity Partners. We are known for our industry-leading quality, unparalleled customer service, and short lead times. We operate with a startup mentality and are targeting to double sales and triple EBITDA in the next three years through acquisitions and organic growth.In this role, you will...Develop and implement social media strategies to enhance brand presence across various platforms (e.g., Facebook, Instagram, LinkedIn, etc.). Design and execute email marketing campaigns. Conduct A/B testing to optimize email success. Monitor and analyze email performance metrics.Generate relevant and compelling content to be used across platforms (email, social, web articles, etc.) to drive consideration and intent by collaborating with cross-functional team members.Develop and gain approval for tradeshow strategy. Manage execution of tradeshows from beginning to end.Develop marketing materials for meetings, educational events, and advertising submissions.Over time, own marketing strategies for our Specialty lab businesses.In this role, you'll need to have...Bachelor's Degree1-3 years of significant/broad marketing experience, digital marketing experience preferred. Familiarity with dental, medical device, or medical technology industries preferred.Strong analytical and problem-solving abilities.Good written and verbal communication skills.Experience with Adobe applications.Photography/videography experience preferred.Strong interpersonal skills and extremely resourceful.What We OfferCompetitive SalaryMedical, Dental, and Vision InsuranceShort-term and Long-term Disability, Life and AD&D InsurancePTOPaid Company HolidaysBonus Plan401(k) with company matchLocal Candidates Only - No Relocation PackageEQUAL OPPORTUNITY EMPLOYER
Created: 2024-11-09