Email Marketing + CRM Manager

Company Description(MALIN+GOETZ) is a fast-growing, founder-based gender-neutral beauty and lifestyle business based in New York City. We operate 20+ flagship apothecaries in NYC, LA, SF, London, Hong Kong, and Shanghai: along with an expanding presence online through . Additionally, the brand is listed internationally with 600+ high-end accounts across five continents, including Space NK, Selfridges, Liberty, Nordstrom, Lane Crawford, and Sephora; and amenity partners that include 5 hotels, spas, Air India, and concept gyms. Our company champions three values: humanity, empathy + fight, and these values are embedded into everything we do. We foster employees to represent these values in all aspects of their work.Position Summary(MALIN+GOETZ) is looking for an Email Marketing + CRM Manager to join our Digital + E-commerce team. You will create, implement, analyze, and report on new email strategies (segments, workflows, A/B test) to improve business KPIs. You will also partner with the Creative team, the Marketing team, and the local market ecommerce teams. You are a well-rounded digital-savvy professional, thriving in a fast-growing, entrepreneurial environment.Essential Duties and ResponsibilitiesTo perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Design, execute and report on email and SMS campaigns to drive existing customer retention, motivate customer migration through other categories, higher spend tiers, as well as re-engagement of lapsed customers and soon to be lapsed customers.Use our email provider, Klaviyo, to test + schedule all emails + SMS.Work with copywriter, designer, and marketing team to produce new email campaigns based on the global marketing calendar + evergreen content needs.Build omni-channel CRM marketing cadence, share of voice and lifecycle journey by customer segment through campaigns and automated flows/triggered emails.Determine and implement testing strategies for all aspects of email marketing to ensure the most effective approach.Leverage data and create automated campaigns based on customer insights and drive personalized and timely experiences, increasing lifetime value (LTV).Build email marketing cadence by customer segment.Determine and implement testing strategies for all aspects of email marketing to ensure the most effective approach.In conjunction with the Director of Global Digital Marketing, will own strategy + day-to-day execution.Partner with digital + retail teams to develop effective integrated cross-channel campaigns.Manage + expand our existing tiered spend-based omnichannel (+)points loyalty program, including all loyalty program customer communications + reporting.Manage customer data and business intelligence queries on product and campaign results.Ensure email/SMS regulations (GDPR, CCPA, TCPA, CASL) and deliverability best practices.Competencies:To perform the job successfully, an individual should demonstrate the following.Attention to Detail Is able to focus on + execute every aspect of a duty or task accurately.Communications Exhibits good listening and comprehension. Expresses ideas and thoughts in written form. Expresses ideas and thoughts verbally. Keeps others adequately informed. Selects and uses appropriate communication methods.Analytical Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.Adaptability Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.Project Management Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.Use of Technology Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.Business Acumen Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.Job Knowledge Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.Continuous Learning Assesses own strengths and weaknesses; seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Experience/Skills:Bachelor's degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.4+ years of experience working in email marketing, CRM and retention.Proven track record of successfully developing and executing email campaigns with superior ROI.Experience in a premium/luxury e-commerce environment for beauty or lifestyle brands is preferred.Experience with Klaviyo (or similar email scheduling tool) + Yotpo (or similar loyalty/reviews tool) is preferred.Language Ability:Read, analyze and interpret business, professional, technical or governmental documents. Write reports, business correspondence and procedure manuals. Effectively present information and respond to questions from managers, customers and the public.Reasoning Ability:Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.Computer Skills:MS OfficeExcel, including advanced functions.Supervisory ResponsibilitiesThis job has no supervisory responsibilities.Work EnvironmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually moderate.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision.The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.(MALIN+GOETZ) is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.

Created: 2024-11-07