Senior Marketing Specialist - Senior Marketing ...

In this position, you'll focus on aligning products and services with market demands, analyzing trends, pricing strategies, and driving marketing campaigns to support business growth.Who We AreWe are a leading manufacturer serving a wide range of industries. Our expertise lies in creating custom equipment tailored to the specific needs of our clients. Whether you're involved in sales, engineering, marketing, or production, the variety of work keeps things engaging. As a mid-sized company, we prioritize direct collaboration among team members, fostering a dynamic and supportive work environment.Your Key ResponsibilitiesTake ownership of market segments by conducting detailed research, analysis, and strategy development.Stay informed on market trends, industry events, and key influencers to maintain a competitive edge.Work closely with the creative marketing team to plan, execute, and adjust marketing campaigns as needed.Track and assess the performance of marketing efforts through industry trends, channel performance, and financial results.Demonstrate strong project management skills to effectively manage cross-functional teams.Communicate clearly and effectively, both in writing and verbally.Maintain and build relationships within the industry, leveraging existing contacts and cultivating new ones.Collaborate with the marketing manager and creative supervisor to align marketing initiatives with overall business goals.What You Bring to the TableBachelor's degree with 5+ years of experience in marketing.Deep understanding of marketing principles, workflows, processes, and tools.What We OfferCompetitive salary and performance-based incentives.401k, profit-sharing, health, dental, vision, life insurance, and short- and long-term disability coverage.Opportunities for professional growth and career development.

Created: 2024-11-07