Senior Marketing Executive

Job DescriptionSupport the marketing leadership team through the organization and administrative support for various projects.Plan, prepare, and deliver workable marketing activities to the company.Conduct research for key marketing campaigns.Perform competitive research to understand what's happening in the market and incorporate your findings into each campaign for better results.Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to the marketing leadership team.Social Media Management: Develop and manage social media(IG/TIKTOK/FACEBOOK) content calendars, monitor engagement, and analyze performance to optimize and increase the social media platform by daily/monthly/yearly.Email and SMS Marketing: Create and manage email marketing campaigns, including list segmentation, content development, and performance tracking.Writing various types of articles on a wide range of topics for our blog.Manage and improve the google map page performance for the company.Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.RequirementsBachelor's degree in marketing, Business or a related field required. MBA a plus.10 Years of work experience in marketing, preferably beauty industry.Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.Familiarity with digital marketing strategies, including SMS marketing, email marketing, social media marketing, SEO, SEM, and content marketingProficiency in analyzing marketing metrics and data to measure campaign effectiveness and make data-driven decisionsA passionate, energetic team-oriented individual with strong interpersonal skills - dynamic, flexible, positive attitudeA creative thinker with experience with innovation, product storytelling and disruptive go-to-market activities that drive awareness and build brand equityAbility to manage multiple projects at the same time in a fast-paced environment.Superior project management skills, tracking multiple parallel deadlines with exceptional attention to detailTechnically capable, excellent communicator, and a desire to improve processes.Active and well-rounded personal presence in social media, with a command of each network and their best practices.Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.Experience with email marketing, lead nurturing, marketing automation, and web analytics.Experience with data-driven SEO analysis and optimization.Excellent written and oral communication skills.Job Type: Full-timePay: $65K to $80K / year base pay Plus additional pay $15K to $35K per yearBenefits:Employee discountHealth insuranceAnnual Pay VacationEducation:Bachelor's (Required)Experience:Marketing analysis: 10 years and up (Required)Social Media Marketing: 10 years (Required)Work model: On-Site

Created: 2024-11-07