Marketing Operations Manager

We are seeking a detail-oriented and results-driven Marketing Operations Manager to join our marketing communications department. The ideal candidate will play a pivotal role in enhancing our marketing strategies, optimizing processes, and ensuring the effective execution of marketing campaigns. This position requires strong analytical skills, project management expertise, budget know-how, and a solid understanding of legal marketing principles.Key Responsibilities:Process Optimization:Execute marketing processes to improve efficiency and effectiveness- project intake, creative briefs, kick-off &/or recurring status meetings, feedback & approval process, project delivery, post-mortems, and reporting key metrics.Technology Implementation:Collaborate with key stakeholders in the department to implement marketing technology tools focusing on project management to support the firm's marketing initiatives (covers project, financial, time & resource management), with a strong understand of the intersection the MarTech stack - CRM (Interaction), Concep, Adobe suite, along with other project management and digital marketing tools.Budget and Vendor Oversight:Work closely with leadership to develop and manage the marketing budget (top-level management).Manage and process sponsorship requests. Oversee relationships with external vendors and agencies, ensuring optimal utilization.Track and report on budget utilization, providing insights and recommendations for optimization and ROI.Campaign Management: Oversee the execution of marketing campaigns, including digital, branding, and print initiatives, ensuring alignment with the firm's goals and objectives.Facilitate strategy calls across departments.Develop and manage detailed project plans, including timelines, budgets, and resource allocation for various marketing projects and ensure timely delivery.Ensure all team members and stakeholders are updated on project timelines, changes, and deliverables through regular communication.Identify and mitigate project risks and resolve issues that may arise during the execution of marketing initiatives.Collaboration And Training:Foster collaboration between marketing and other professional business departments to achieve shared goals.Coordinate with attorneys (if necessary), business professionals, and external vendors to ensure clear communication and alignment across all departments involved in marketing initiatives.Provide training and support to marketing team members on the effective use of marketing technologies and tools.Reporting And Data Analytics:Identify KPIs and analyze data to optimize marketing strategies, tactics, and spend. Develop and maintain regular reports on marketing results, providing insights and recommendations for continuous improvement.Qualifications:Bachelor's degree in Marketing, Business, Communications, or a related field.5+ years of experience in marketing operations, preferably within a law firm or professional services environment.Strong understanding of digital marketing channels and tools, including SEO, PPC, social media, and email marketing; experience with CRM systems (e.g., Interaction) and marketing automation platforms (e.g., Concep).Proficiency in marketing analytics and reporting tools.Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.Analytical mindset with a focus on data-driven decision-making.

Created: 2024-11-07