Marketing Account Executive - Columbia

Marketing Account Executive - ColumbiaThe Post and CourierPOSITION DESCRIPTION The Post and Courier Columbia and Free Times together seek a dynamic sales and business development professional to serve as a Marketing Account Executive (outside sales) within our advertising team. Through this role, the Account Executive is responsible for selling multimedia advertising into The Post and Courier's portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients. This position will focus on growing revenue from digital marketing services and event sponsorships.RESPONSIBILITIES: Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetingsServe as outside seller on sales team, conducting door knocks, need analyses, in-person sales proposals, in-person client meetings, etc.Focus will be on acquisition of new business and/or long-term contracts in digital marketing servicesAchieving assigned monthly sales goals through upselling, prospecting efforts and new business developmentParticipation in sales of specialized or targeted products, such as sticky notes, magazines, etc.Continued training and learning on digital marketing services, including but not limited to SEO, PPC, OTT/CTV, social, targeted email and programmatic.Identify and pitch potential sponsors for Free Times' annual events.Growing number of active accounts within the assigned territory or client listIncrease financial investment per client over a period of timeGenerate and follow-up on sales leads; identify key decision makersCreate multimedia advertising proposals for prospective customers as neededCollaborate with product specialists in presenting needs-based solutions to clientsWork with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clientsTrack all prospecting efforts and sales in Hubspot CRM toolAttend staff and sales team meetings as requiredRepresent The Post and Courier and Free Times at company events or at community events and/or networking opportunities in the Columbia area as neededPerform other duties as requested by management. Requirements, minimum education level, and experience: Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience2-3 years of sales, marketing, media or business development experienceProven track record of excellence in sales, marketing, or account management

Created: 2024-11-07