B2B Marketing Manager

A leading consumer technology company is looking for a B2B Marketing Manager to scale its existing business to business offering. The ideal candidate will have hands-on project management experience to execute an integrated and cohesive narrative across content, email prospecting, upsell strategy, user generated reviews and digital engagement platforms to engage new prospects and mobilize existing customers to drive adoption of MyRegisty's gifting software for both for profit (e-commerce) and non for profit businesses. RESPONSIBILITIESIn this role, you will be responsible for managing and maintaining all aspects of our Shopify app listing and non profit solution to drive step-change growth in performance Lead the execution of the integrated marketing mix for e-commerce stores on Shopify and non profit organizations. Create and build content distribution strategy, across paid, owned and earned channels, to reach the desired audience through measurable tacticsExecute engagement based segmentation strategy to convert prospects through demo based content, in a scalable way. Amplify success stories from existing customers by developing relationships and programs that encourage stores and brands to share their experiences, especially through reviews on Shopify. Develop playbooks with educational content, best practices and benchmarking data to bring actionable insights that drives salesOrganize customer lifecycle processes to maximize retention for free software offerings as well as expansion to paid offerings through frameworks that determine prospect- product fit. Work collaboratively with marketing team to generate new ideas to activate desired audience SKILLS & QUALIFICATIONSProven working experience in digital marketing, particularly with a B2B SaaS environment. Experience working with non profit organizations, preferred but not required. Demonstrable experience integration across marketing tactics: email, social media, content, event management and paid tacticsAbility to repurpose existing content for distribution in the right channel at the right time. Solid knowledge of LinkedIn as an acquisition channelWorking knowledge of working within Shopify marketplace desired Strong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in addressable B2B audience development, especially in the small business environment. BENEFITSPTOMedical InsuranceDental & Vision Insurance401kVisa sponsorship availableABOUT THE COMPANY is the premier destination for Universal Gift Registry services. We give hundreds of thousands of users the ability to create one centralized registry for Weddings, Baby Showers, Birthdays, Graduations, Housewarmings, Holidays, and so much more. As the leader of global online gift registry services, gives you the flexibility to choose items from any store in the world"”whether it be a local mom and pop shop or a national chain superstore. You can also add items from stores without websites just by snapping a picture and making it easy for everyone to get the gifts they want.

Created: 2024-11-07