Hybrid Social Media Manager

Our client, a children's apparel company, is hiring a Social Media Manager to join their marketing team in NYC on a hybrid schedule (4 days in office). The ideal candidate will be deeply passionate about social media, content creation, and influencer marketing, with a strong grasp of platforms like Instagram and TikTok.Job Duties Include:Oversee social media activities across multiple brands and platformsDevelop and implement comprehensive social media strategies to enhance brand visibility, engagement, and conversion on platforms like TikTok, Instagram, and FacebookMaintain the company's social media profiles, including content creation, curation, scheduling, publishing, and community managementBuild and manage social media editorial calendars to drive engagement, celebrate key brand moments, and boost sales throughout the yearLeverage social media platforms to drive e-commerce salesManage link shops, Instagram shopping, and other social commerce tools to increase traffic and conversion ratesProduce visually appealing video and static contentCapture on-brand content by filming, photographing, and utilizing editing apps, as well as attending photoshoots and borrowing garmentsIdentify and manage influencer partnerships and content collaborationsCollaborate with influencer marketing agencies, managing timelines and overall campaign executionExecute ongoing influencer gifting programs and manage in-house or affiliate-based influencer platforms to maintain engagementMaintain knowledge of childrenswear category and monitor competitive trends and emerging opportunitiesDiscover influencers, celebrities, and user-generated content for collaboration and opportunitiesStay up-to-date on industry best practices, trends, and platform updatesWork with cross-functional teams to align social media efforts with overall business objectivesDevelop and track social media KPIs in collaboration with marketing leadershipAnalyze metrics and provide regular reports with insights and recommendations for improvementJob Qualifications Include:Bachelor's degree4+ years of relevant experienceExperience with community management is requiredPreferred experience in social media within a direct-to-consumer environmentApparel industry experience is a plusProven track record in social media management, with a portfolio showcasing successful campaigns and content creation across multiple platformsStrong experience in influencer marketing, including direct collaboration with creators, managing agency-led campaigns and using influencer platforms or affiliate networksExperience with affiliate marketing is a plusAbility to create and curate content for social media platformsExcellent written communication skills with strong attention to detailProficiency in social media management tools, analytics platforms, and scheduling softwareKnowledge of Dash Hudson is a plusStrong analytical abilities to interpret data optimize strategiesFamiliarity with GA4 is a plusStrong collaboration skills and ability to work effectively across departmentsSalary: $95- $115K annually While PCG appreciates all applicants, only those qualified will be contacted. Thank you for your application. We look forward to hearing from you!If you believe you are a great candidate for this position, and the salary listed does not meet your expectations, we would still love to speak to you! PCG, in good faith, believes that this posted range of compensation is the accurate range for this role at this location at the time of this posting. PCG and our clients may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.Pyramid Consulting Group, LLC is an Equal Opportunity Employer that takes pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.Please refer to our website: for access to our Right to Work and E-Verify Participation Posters.

Created: 2024-11-07