Director, Consumer & Lifestyle

Director, Consumer & LifestyleJONESWORKS, strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Director (Consumer & Lifestyle) in our NY office.The ideal candidate is a seasoned communications leader with experience developing, mobilizing, managing, and executing impactful PR and marketing campaigns for consumer & lifestyle clients. The candidate must be a strategic thinker, have an extensive client management background, and deeply understand the ever-changing media and industry addition, the candidate must be a trusted advisor to internal and external teams and can effectively lead a team to consistently deliver on clients' objectives, on time and within budget.Core ResponsibilitiesDevelop and lead creative and innovative, results-driven public relations programs to support client objectivesCollaborate with clients and key stakeholders to develop compelling brand narrativesCultivate and maintain solid relationships with clients and media/partners as relevant to program needs to secure high-level features and placements that position clients as thought leaders and innovators in their industryWork in collaboration with clients' external brand partners and business enterprises to ensure effective integration of all communications efforts, identifying opportunities for amplification, synergy and efficiencyOversee creation of original materials, such as press releases, media alerts, communications, press and marketing assets, features, exclusives, and Op-edsDevelop action plans for achieving and measuring activation success, including setting KPIsDemonstrate strong analytical skills and utilize appropriate tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real timeEffectively package work to showcase JONESWORKS' impact against client objectives, helping clients to merchandise our value to key stakeholdersStay current on audiences, cultural trends, media landscape to inform strategic recommendationsManage a team to deliver on clients' critical success factorsWork closely with agency leadership to manage team resources and position team for growthSupport organic and new business growthDevelop accurate, profitable scopes of work and effectively manage budgetsMaintain sound judgment and discretion when handling sensitive and confidential informationQualifications:BA/BS degree in related field8+ years of relevant PR experience across a variety of corporate clientsPossess solid understanding of the corporate communications industryProven success in securing major media opportunities for key clients, brand development and development and execution of creative and strategic communication plansSeamless management of all deliverables across spectrum of scope of work, with inputs from a variety of stakeholdersExtremely organized, with excellent verbal and written communication skills and an acute attention to detailExperience working in a fast-paced, cross-functional team environmentAbility to manage multiple projects at once and lead team to meet deadlinesMust have a high degree of motivation and work well both as an individual and within team environmentAbility to manage a team through clear communication and directionBenefitsJONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!Salary: $105-130KWe are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Created: 2024-11-07