Vice President Marketing

Brand DescriptionKiss My Face is a leading brand in the natural wellness space, committed to providing accessible, nature-driven personal care products. With a focus on natural ingredients and sustainability, Kiss My Face offers a range of products including purely mineral sunscreens, organic soaps, and healthy oral care solutions. The company has been a pioneer in the industry for 35 years and continues to innovate and deliver authentic personal care products.Job Description: We are seeking an experienced Vice President of Marketing to lead our marketing efforts and drive the growth of the Kiss My Face brand. The ideal candidate will have a deep understanding of the natural skincare, sun care, or beauty industry, extensive experience in marketing leadership, and a passion for developing and executing innovative marketing strategies. This role will be crucial in shaping the company's Image, driving customer engagement, and achieving business objectives.Key Responsibilities:Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.Oversee all aspects of marketing, including digital marketing, content creation, product marketing, public relations, and market research.Lead the development and execution of integrated marketing campaigns that align with business goals and resonate with target audiences.Collaborate with cross-functional teams, including sales, product development, and operations, to ensure cohesive and effective marketing efforts.Analyze market trends, customer insights, and competitive landscape to inform marketing strategies and identify growth opportunities.Manage the marketing budget, ensuring efficient allocation of resources and maximum ROI on marketing initiatives.Provide leadership, mentorship, and development opportunities to the marketing team, fostering a culture of creativity and excellence.Drive the development and maintenance of the company's brand identity, ensuring consistency across all marketing channels and materials.Utilize data-driven approaches to measure and report on the effectiveness of marketing campaigns, making adjustments as needed to optimize performance.Represent the company at industry events, trade shows, and conferences to enhance brand visibility and establish thought leadership.Qualifications:Bachelor's degree in Marketing, Business Administration, or a related field. 10+ years of experience in marketing, in the natural skincare, sun care, or beauty industry Proven track record of developing and executing successful marketing strategies and campaigns.Deep understanding of digital marketing, social media, and other modern marketing channels.Excellent communication, presentation, and interpersonal skills.Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.Creative thinker with a passion for innovation and continuous improvement.Ability to work collaboratively in a fast-paced, dynamic environment.

Created: 2024-11-07