Marketing Coordinator - KILG

Responsibilities include:Participates in marketing strategy development across all lines of business and manages the tactical execution of the marketing plan.Manages social media profiles: Creates ideas for posts & videos, records & edits videos, creates a content calendar, uploads and schedules all posts and responds to comments across Instagram, Facebook, YouTube, TikTok, and X as appropriate.Manages HubSpot CRM system: Acts as Super Admin, creates and programs email campaigns, lists, workflows and forms.Prepares reports by collecting, analyzing, and summarizing sales and marketing data.Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.Writes and/or edits monthly blog posts and newsletters.Maintains company marketing collateral: Designs and/or engages a designer to develop one-pagers, proposals, promotional materials and maintains inventory of all collateral. Plans logistics of events and trade shows.Manages customer satisfaction program.Researches and understands the competitive landscape, using this information to inform all marketing tactics.Updates job knowledge by participating in educational opportunities and reading trade publications.Qualifications/SkillsDigital marketing management knowledge and experience including social media, content creation, advertising, SEO, & email marketing.Experience doing market researchProject managementResults reportingUnderstanding customer personasProcess improvementInitiativeProactive planningEducation and ExperienceExperience in digital marketing, particularly within the aviation industryManaging social media accounts, CRM systems, email marketing campaigns, content creation, and/or online advertising campaignsHighly creative with experience identifying target audiences and designing digital campaigns that engage, inform, and motivateKnowledge of website and marketing analytics tools

Created: 2024-11-07