Senior Associate, Digital Activation (Programmatic/...

We are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. What You Can Expect: Our success is underwritten by our core principles:Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses. All of which is underpinned by a commitment to total transparency.Qualifications1+ years of digital media buying, negotiation and implementation experience in an agency environment is requiredHands on experience in one or more key DSP (DV360, TTD, Amazon DSP, Yahoo DSP, etc.)Able to understand the application and use of industry tools such as DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.Experience curating and troubleshooting inventory from both public and private sourcesUnderstanding of various audience data sources and experience with building audiencesStrong advanced knowledge of Microsoft software tools including Excel, PowerPoint, and WordAdvanced understanding and experience with Ad Trafficking (DoubleClick specific, but experience with additional ad servers is a plus) and Verification partners (IAS/DV/Moat/etc.)Confident in analyzing and acting on marketing dataAptitude for mathematical concepts and an understanding of the digital marketplaceAttention to detail in a multi-tasking, fast-paced business environmentExcellent presentation, verbal, and written skillsResponsibilitiesThe Senior Associate, Programmatic is the day-to-day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients' goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point-of-view, recommendation, and optimization recommendations based on campaign performance.Driving overall programmatic strategy and associated tactics to meet client's goals, working closely with the integrated media, creative and data teamsAbility to build partnerships and manage campaigns in a fast-paced environment while maintaining a high level of stress toleranceAnalytical ability to extract and apply insight/actions from data to campaignsStrong communication skills with ability toConsulting/educating/negotiating with clients and agency partnersPresenting recommendations/ideas to client and internal teamEffectively merchandising successes to the clientEducating client team on latest trends, best practices, technologies, etc.Prioritizing and managing priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client teamDemonstrating appropriate judgment through proper escalation and strong problem-solving skillsEstablishing oneself as an expert within their functional department and client teamIdentifying ways to improve team efficiency and effectivenessBringing new proactive ideas to help meet client goals and grow businessEffectively managing and developing junior team members (mentoring, training, etc.)Compensation Range: $40,000 - $65,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Created: 2024-11-07