Director Brand Marketing

As innovators of premium baby gear with timeless style, Nuna is a Global Brand, growing exponentially in the US Market.Nuna's corporate office is nestled in scenic Berks County, PA, within a mile of turnpike exit 298. Our quiet location promises the luxuries of a low-stress commute and a 360 view of nature.Like our high-quality baby gear, our health and welfare benefits are superior, boasting an onsite state-of-the-art gym facility coupled with a $0 Copay / $0 Deductible Medical & Prescription Plan Design and a 401(k) with 6% Employer Match.Currently we are seeking a Director Brand MarketingThe Director Brand Marketing is responsible for strategy creation and implementation that builds consumer demand, resulting in increased market share. This position will lead the brand team to ensure efficient cross-functional collaboration so that the brand remains relevant to consumers/customers, drives profitable growth, and that all activities support brand equity. This person will take a lead in managing vendor and agency partners and all aspects of their projects. While this role is very analytical and requires strong attention to detail, it is also highly collaborative both within the global marketing team as well as key stakeholders across local Sales, Finance, and Operations. This role is ideal for someone with a strong foundation in CPG brand management or specific to juvenile or luxury goods. ESSENTIAL DUTIES AND RESPONSIBILITIES Marketing StrategyDevelop consumer, an annual marketing strategy that contributes to sales, profit, and brand health objectives and executes for the assigned brand.Leverage working knowledge of consumer, category, and brand and continually identify and recommend business-building initiatives that deliver alongside Nuna's business and marketing objectives.Develop the local brand and promotional calendar in partnership with other functional leads including but not limited to trade marketing, product marketing, and creative marketing.Grow and lead the Digital Marketing Department to support the Company's brands as an agency partner, helping the brands achieve their growth initiatives across digital channels, especially E-comm.Foster the growth of Nuna's digital footprint via analysis and enhancement of relevant digital marketing channels for ROI, acquisitions, and revenue generation on D2C.Research and AnalyticsPerform routine analysis of the brand, key initiative, competition, category, customer, and consumer. Synthesize key findings and indications which enhance brand and company performance and share with the local and global teams.Maintain a thorough understanding of internal brand metrics, such as sales and profit, and contribute to sales projections and financial planning.Brand ActivitiesMedia Planning: Develop and execute local annual consumer and customer marketing communication plans (promotional, digital, print, social) and measure ROI in partnership with other functional leads including but not limited to trade marketing, product marketing, and creative marketing.Communicate regularly with local managers and global marketing managers to ensure that marketing programs are properly implemented.Develop and facilitate the implementation and execution of digital marketing strategies that utilize all appropriate channels (including/especially the web, SEM, email, social media, PPC, and influencer partnerships.Measure and report on the performance of all digital marketing campaigns and assess against brand goals (ROI and KPIs).Public Relations Be the touch point with the local PR agency to lead efforts for Nuna locally to gain exposure with both trade and consumer awareness via the press, celebrity seeding, social media, and award participation.Social Media: Handle all uploading of content to Nuna USA's social channels. Manage all social channel consumer inquiries, driving them to consumer services for assistance. Manage all social advertising campaigns, including but not limited to Facebook ads, Instagram ads, etc.Consumer/Trade Shows: Partner with Trade Marketing to select, coordinate, and manage all interactions with the consumer and trade through shows and exhibits in partnership with other functional leads including but not limited to trade marketing, product marketing, and creative marketing.Budgeting: Manage, forecast, maintain and submit items for processing for marketing and promotional operating budgets as well as any additionally funded budgets that may be provided.This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.Experience & EducationFive (5) to eight (8) years of marketing experience in a Consumer-Packaged Goods company with a focus on brand management; experience in US markets preferred; juvenile or luxury goods preferred.Bachelor's degree with studies in Business Administration, Marketing, or Communications preferred.Established track record of creating measurable brand awareness and value creation through digital media channels and delivering successful and cost-effective marketing campaigns that lead to on-time and under-budget product/service launches and notable increases in inbound traffic, revenue, and ROI.Experience managing SEO/SEM, marketing database, email, social media, and influencer marketing.Skills & Knowledge & TechnologyExcellent planning, project management, and organizational skills to effectively manage numerous brand activities and resources simultaneously, while ensuring deadlines are met.Strong commercial acumen as well as the ability to think creatively.Exceptional command of identifying consumer and customer needs.Demonstrates flexibility/adaptability in changing and challenging situations.Ability to effectively forecast and maintain operating budgets.Proficiency in the MS Office Suite required.CompetenciesLeadershipUses appropriate interpersonal styles and methods to guide individuals or groups toward the attainment of specific goals and/or achieving results.General ManagementThe ability to effectively plan for both the long and short term; and to establish plans that are flexible and practicalInfluenceThe ability to appropriately persuade others and negotiate to reach mutually beneficial outcomes.DiplomaticAbility to deal tactfully with diverse people, situations, and ideas and demonstrated by decisions while considering the impact upon others (other departments, etc.) before taking action.Teamwork Building / Team PlayerWorks well within diverse groups to achieve common goals as demonstrated through support for team ownership of projects to ensure results.CommunicationSpeaks effectively in individual or group situations; is an effective listener; writes clearly and convincingly; takes responsibility for facilitating information exchange among subordinates, peers, and managers.Problem SolverEffectively identifies and solves challenging problems as demonstrated by regularly reviewing the issues for their underlying cause(s) and recommending solutions that may have been overlooked by others.JudgmentDemonstrates effective problem-solving and decision-making skills; seeks solutions through appropriate resources, evaluates alternatives, and recommends viable solutions.AnalyticalDemonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources, and consider/recommend reasonable alternatives.Time Management, ProductivityUses time efficiently and effectively when prioritizing both day-to-day activities and projects.OtherTravel Required: Up to 25% as business needs warrant (domestic & international)Ability to work overtime as business needs warrant; may include overnights and weekendsApplicants must be currently authorized to work in the United States on a full-time basis.

Created: 2024-11-07