Senior (10+ YR) Email Campaign Lead #23159
Blue Chip Talent - Novi, MI
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Blue Chip Talent is an award-winning, woman-owned staffing company that works hard to "Advance Careers Daily".We pride ourselves on building lasting relationships. We do this through our unique ongoing touchpoint program, personalized orientation, bi-yearly appreciation lunches, company-sponsored charitable events, and our flagship family Woodward Dream Cruise event.Responsible for leading email campaigns and driving strategy while increasing performance optimization to achieve the company's marketing goals. Manage the email programs to meet monthly sales targets and enhance overall email marketing capabilities.Responsibilities:Lead email campaign management, from strategy to deployment.Analyze performance metrics and provide actionable insights.Conduct email testing on layout, messaging, timing, and segmentation.Ensure quality assurance and proper functionality across platforms.Identify and develop new email strategies and optimizations.Collaborate and resolve technical issues and expand to text messaging.Qualifications:Bachelor's degree with 10+ years in email marketing.Experience with Adobe Campaign, and proficiency in HTML, CSS, and JavaScript for email.Strong understanding of testing, personalization, and compliance regulations.We also offer industry-leading benefit options:Four (4) healthcare plans to choose fromPTO & Paid HolidaysDental & Vision insuranceCompany-paid life insuranceLong and short-term disability401k with yearly arbitrary matchPet insuranceYou can count on Blue Chip Talent to be your reliable career coach and advocate. We look forward to connecting with you and guiding you on your career goals.
Created: 2024-10-10